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Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes

Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital marketing. Another issue is the reality of ad fraud which victimizes the unaware consumer and the advertiser until it’s too late.

“In 2020, it is estimated that there is an economic loss of $35 billion worldwide due to Ad Fraud. This amount equates to more than 10 percent of the size of the estimated global digital advertising market of $333 billion.”

                                                                                              DPIP 2022 Ad Fraud Reportz

-7 Types of Digital Ad Fraud That Marketers Should Know

If you are an advertiser who cares about what is going on under the hood in digital marketing, here are some general info about commonly occurring ad fraud tactics:

  1. Domain Spoofing

In Domain Spoofing, the fraudsters publish your ad in different and mostly irrelevant websites instead of what is promised. And by doing so, they need to mask the shady website. Some telltale signs include irregularities in regular CPM (cost per mile) of the site, absence of ads in the desired site or basic forgery like suspicious domain owner e-mail address.

  1. Click Injection

In Click Injection, the fraud happens not on the website but inside the devices of the consumers. Seemingly regular apps loaded with malwares work in the background and generate clicks unaware to consumers. This type of ad fraud is very hard to notice without assessing the statistics like click-to-install times and click amount per second.

  1. Pixel Stuffing

Pixel Stuffing involves in planting an ad somewhere in the website in such a small size that it is impossible to see by the consumer. However, the ad impression still gets registered and this ad fraud tactic can be applied to a site many times, creating a lot of unlawful impressions.

  1. Ad Stacking

In Ad Stacking, a second (sometimes more) ad is hidden under the first. Although being unclickable, the second ad continues to generate impressions when the website is visited. For ad campaigns based on just impressions, this is a fraud technique to be on the lookout for.

  1. Bot Fraud

Bot farms can generate innumerable amounts of clicks in short times and this was also their weak point, however, researches show that more than 50% of bots have become more humanlike and hard to differentiate from real humans. Geolocation restriction might help in overcoming this issue but getting professional help from a real-time ad fraud protection is needed to fully counter it.

  1. Geo Masking

One of the more popular tactics among fraudsters is Geo Masking. In order to take advantage of bot farms or websites with cheaper CPM’s, the geolocation info or IP addresses of devices are altered to look like they are legitimate. This fraud technique surely means failure of the ad campaign if the product advertised need a geo-targeted approach.

  1. Ad Injection

Conducted again from the consumer side, Ad Injection tactic is executed by altering the normal ads seen in browsers and applications, either changing them to show another product’s ad or showing falsified info about your product which is bad for your brand image. When clicked, these misplaced ads create false impressions even without the knowledge of the domain owner. For this type of ad fraud, a much more thorough approach is needed for unearthing it.

-6 Ways Digital Ad Fraud Can Ruin Your Bottom Line

Besides the obvious outcome of a lost ad budget, the info gathered from your ad campaign gets tainted by bots or untargeted audience. Thus, time for profiling your leads also gets wasted. Like we mentioned before, your ad placed in a disreputable website due to ad injection might also harm your brand image. Providing evidence and trial phase for reclaiming advertisement losses if an ad fraud is found is also quite the hassle for companies. Above all, finding out and overcoming these situations are long term processes and for most companies, this is quite a debilitating thing to overcome.

-How Much Money Are You Losing to Digital Ad Fraud?

If you are not using a preemptive solution for ad fraud, chances are you are losing more than 10% of your advertisement budget optimistically. There are big known cases such as Roku and Grindr but these cases only emerge when a huge mistake is made by fraudsters. Taking action before it is too late is recommended for any lossless ad campaign

-How Ad Fraud Solutions Save Your Revenue

Undoubtedly, there is a grim impact of ad fraud on the marketing sector followed by paranoia and even that there is concrete evidence of it, companies are stuttering to take action against it. With a proper third-party software to monitor and analyze the ad campaign process, ad fraud issue can be managed. Another step further would be choosing a software with real-time monitoring and complete protection provided by Interceptd for thwarting against ad fraud even during an ongoing campaign.

-Final words

Interceptd Real-Time Ad Fraud Monitoring software comes equipped against every type of fraud we mentioned above with alarms and blocking features. Automated sub-publisher blacklisting and rule-based traffic verification ensures a safer campaign, and saving the decision times for more important things. In addition to that, Interceptd provides proof of fraudulent activity to both parties of the ad campaign, preventing disputes and collecting legal proof at the same time. Schedule your digital demo here and start saving on your ad budget now.

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