Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
skadnetwork

Wrong Assumptions of SKAdNetwork and The Reality After the Loss of IDFA

April 13, 2021

Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users in data privacy by taking back IDFA (ID For Advertisers), mobile app marketers […]

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How Does Mobile Ad Fraud Impact Your ROI?

March 31, 2021

Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]

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Mobile Ad Fraud 2021 Predictions

March 25, 2021

Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]

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