Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Top 5 Best Marketing Attribution Software Solutions

March 15, 2023

Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]

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15 Apps Removed from Google Play for Mobile Ad Fraud

January 19, 2023

Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]

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6 Signs You Need a Mobile Ad Fraud Solution

January 9, 2023

Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]

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