Viewability

<< Back to Glossary

Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

Learn More

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
3_Things_You_Should_Know_Before_Working_With_Influencers_Interceptd

3 Things You Should Know Before Working With Influencers

August 20, 2020

Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]

Read more
Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

June 18, 2020

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

Read more
2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

May 20, 2020

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

Read more

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started