Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

June 21, 2019

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

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Misconceptions About Mobile Ad Fraud

June 14, 2019

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

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Detecting and Preventing Click Spamming

April 9, 2019

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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