Viewability

Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Most Commonly Ad Fraud Methods

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

How to Prevent Click Fraud

Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]

Growing Ad Fraud – Top 6 Countries

Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]

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