Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

July 12, 2021

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

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click injection

What is Click Injection?

June 24, 2021

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

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IDFA 101: The Past and Present of Mobile Advertising on iPhones

June 18, 2021

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]

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