Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Condition of Mobile Ad Fraud 2021

January 17, 2022

Reading Time: 4 minutes   -What is Ad Fraud? Ad fraud is the term for the advertisement mediums directing and manipulating ads in shady and deceptive means. Besides harming the ad […]

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How to Identify Mobile Ad Fraud?

December 23, 2021

Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]

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How Fraudsters Make Money: Everything you Need to Know About Ad Fraud

November 29, 2021

Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]

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