Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

5 Metrics for Analyzing App Campaigns Using Marketing Analytics

January 20, 2021

Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]

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5 Tips Measuring Your Mobile ROI

January 13, 2021

Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]

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How Much Did Ad Fraud Increase in 2020? Ad Fraud 2020 Report

December 25, 2020

Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]

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