Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
holiday-season-ad-fraud

How to Prevent Ad Fraud Before and During the Holiday Season?

November 18, 2022

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

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invalid_traffic

What is Invalid Traffic

October 14, 2022

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

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Play to Earn Mobile Gaming

September 20, 2022

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]

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