Viewability

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Viewability

Viewability is a digital advertising metric that works to measure only ad impressions that are actually seen by humans. For example, if an ad is served to the bottom on the page and the user doesn’t scroll down, it has never actually been in view. Viewability figures can also highlight fraudulent activity where impressions are faked to generate ad revenue.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Detecting and Preventing Click Spamming

April 9, 2019

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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Effect of IP while dealing with mobile ad fraud

January 29, 2019

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

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The Essentials of Mobile Attribution Fraud

December 19, 2018

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

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