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Video Ads vs. Image Ads: Ultimate Digital Marketing Guide

Video Ads vs. Image Ads in Mobile App Marketing
Reading Time: 7 minutes

Digital advertising has been in rapid growth over the past years. Currently, video and image ads surpass the promotions done through televisions. What an excellent time to compare video ads vs. images ads!

The advertising world is continuously getting digital, and the digitalized world is becoming home to smartphone users. According to the research statistics, it’s clear that the total number of mobile devices in the world exceeds desktop computers. In addition, mobile phones are no longer being viewed as communication or internet browsing machines. The innovation of sophisticated mobile applications has brought a drastic change in everyday life.

Smartphone users spend over 80% of their time on mobile apps. Therefore, businesses have been forced to invest heavily in mobile app marketing. Alongside the rich mobile content for marketing, video ads and image ads have been created for better engagement. Video ads and image ads encourage sharing. Therefore it’s easier for the user of mobile advertising to reach their target audience. Video ads and static ads need proper optimization in length and size to reach and win the hearts of many prospective customers who don’t have too much time to steer on the mobile screens.

Notably, the battle between image ads and video ads is always getting into another different phase of hot competition. Mobile image ads have indeed dominated the advertising content for long. However, with the introduction of video ads, a wider audience has been achieved. As a result, the promoters are now focusing more on video ads than in-image ads to promote their products and services.

What is your contribution to the competition of video ads vs. static ads? Should you continue with the bigger group taking advantage of video marketing, or do you need to go for the old display ads? Let’s find out more by comparing banner ads vs. video ads according to ease of production, efficiency, and investment returns.

Mobile users spend more than 80% of their time in apps, businesses continue to invest in mobile app marketing, and new developers constantly join the mobile app market. Statista projects global revenue from mobile apps will double in the next six years, from more than $460 billion in 2019 to nearly $935 billion in 2023.

Video Ads vs. Image Ads in Mobile App Marketing
Source: Statistica

What Are Video Ads?

Video ads refer to an online advertising strategy that uses videos as its main component of communication. A video ad can be displayed along the line of other videos, or it can be streamed as a separate entity in different online platforms that support media embedding. There is a considerable debate about the constituents of a digital video advertisement. Some individuals claim that the video selling either product or service is an ad. On the other hand, others argue that the traditional advertisement inside a stream is considered a video ad.

Regardless of your choice, you need to know that video ads focus on promoting businesses, products, and services more than the other videos categorized as informational.

What Is Image Ads?

Image ads are a platform through which an advertisement is placed over the image, later circulated across different sites on the internet.  The In image ads work by providing information about a product, service, or business. When the target audience clicks anywhere within the image ad, they are directed to the website to undertake further actions. Whatever the goal you’ve in your company, a photo ad is the most excellent technique that you can use to increase awareness about you and what you offer.

Video Ads vs. Image Ads in Facebook

Now that you’re able to differentiate between video ads and image ads, which one among the two platforms is exceptionally well on Facebook? Of course, you know that Facebook is a very famous social media platform for individuals and businesses. Any content you post on Facebook, it’s likely to attract and reach a massive number of fans. That is why most firms use Facebook their advertisement channel.

Facebook advertisement is not only about reaching out to a bigger market but creating an effective Facebook ad that is likely to do more than what luck can offer. That is where a comparison between video vs image in Facebook ads sets-in. From crafting a creative ad to a responsive copy of CTA (Call-to-action), you need to be meticulous on how you should maximize your potential in a Facebook campaign.

Are video ads better than in-image ads? When databox.com asked 26 marketers about their most preferred option. 52% choose video ads, and 48% stood with the image ads. However, more than 60% of the same marketers stated that video ads could drive more client engagement than static ads.

Video content is better for Facebook ads because the content generates more client engagements. In addition, videos can stop scrolling users to pay attention to video content before taking another bold action.

Since video ads are more effective than image ads on Facebook, you need to optimize them correctly for better results. First, you need to keep the video simple and with subtitles. Secondly, the video content should be something unique and fascinating to the audience. Lastly, it would be best to do extensive research to ensure that the Facebook ad is targeted to the correct group of viewers at the proper time and right location.

Video Ads vs. Image Ads: Which Achieves Higher ROI?

The advertising budget should have two major entities, which are production and launching. If you’re going for high-quality images, then you need to hire a professional photographer. If you choose an expert, you might be charged $250 and $500 per hour or $200 to $1,200 per image.  According to Lean Labs, the budget for creating a video ad ranges between $1, 2000 and $50,000 when you outsource a professional company. However, if you’ve equipment for video recording and editing, that might cost you less than $5,000.

The advancement of hardware and new technology makes it easy for businesses to win from the golden middle of price and quality. For example, current smartphones have clear cameras that help marketers and advertisers take professional images even without hiring a veteran photographer. Hence, using a mobile phone to create video ads automatically increases the ROI (Return of Investment). Furthermore, when you use artificial intelligence, the cost of video advertising is also likely to drop by 2.6 times.

The launching cost of either image or video ad depends on the content format, the platform and the special structure of advertisements you choose to deploy.

Video Ads Vs. Image Ads: Which Is More Effective?

Facebook

Facebook has an advanced advertising space and massive audience, just like TikTok and Instagram. The target of Facebook ads is entirely based on the online ecosystem whereby the market opts to leverage its advertisements for many years to come.

Advertising through Facebook is a must-have thing. Currently, the social media platform has over 1.5 billion active users. The good news is that with video Facebook ads, you can drive powerful engagements with your clients, which is likely to increase conversion rates. Furthermore, when the video ad is interesting and captivating enough, it can influence the buying decision of the prospective customers.

The power of video marketing on Facebook is undeniable because it can deliver the right content faster and effectively. However, if you’re up to date with the tips that help in the engagement of the Facebook audience, then you understand the true power of video ads.

Instagram

The battle of image vs. video ads also reigns on Instagram. Currently, marketers and advertisers focus more on video ads because they improve client engagement more than images. Social media users have 27 times likelihood of clicking on video ads rather than banner ads.  On Instagram, the video ads attract comments three times more than the photo ads. In addition, the V-S mobile video has higher and better click-through rates than the native ads and banner ads.

The Instagram platform is solely tailored for mobile phone users. Its potential is more robust since most people have digital smartphones. In Instagram, most people tend to pay more attention to the video content niche. However, before settling on a single choice on video ads vs. display ads, you need to know what is suitable for your business. Don’t hesitate to carry out extensive research to know the advertisement channel that works best in your business ecosystem. Importantly, in-image ads are the best when you’re getting into the business world for the first time.

Google

Google is the unprecedented ruler of digital advertising. Google deals are available in mobile devices and desktop options! The variety includes video ads and displays ads, giving the publisher a good chance to target a massive population using either a browser or application.

Google ad works run video ads, but the display campaigns tend to work better for clicking performance. In Google advertisement, you can combine video ads and display ads then analyze the performance metrics before settling on a specific format.

Final Thoughts

Unfortunately, there is an issue of ad fraud that is affecting digital advertising negatively. Be it video ads, in-image ads, static ads, or display ads; any campaign is vulnerable to the problem of fraud. However, the video ads are too much affected, unlike the static ads: video campaigns have a fraud probability that is two times higher than the image ads. However, that doesn’t mean that you should disregard video ads in your promotional advertisements. On the contrary, there is light in ad fraud protection, and if video ad is part of your mix, you will benefit significantly if the actual content can reach and convince a significant number of customers.

If both the video and image ads are used wisely, they can bring many positive results to the respective company. The click-rates through video ads are much higher than the image adverts. Surprisingly, the cost spent in producing one video and one photo is almost similar. Therefore, there is a chance that you might pay slightly more on creating the video ads than the banner ads.

Ultimately, the video content might be dominating the digital marketing world, but don’t throw away the aspect of image advertisements. In simple terms, don’t focus on marketing your business, product, or service using the video content alone. Both video and image ads have their downsides. Therefore, choose the differential that rhymes effectively with your preferences, marketing goals, and target audience.

About the Author
This blog post was written by Igor Byrdin, a copy-writer for Softcube, who has over 4 years of experience writing about website building, digital marketing, blockchain and cryptocurrency, and video production.

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