Social Networking App | Case Study
Saved $32K+ ad budget from mobile ad fraud in 90 days.
Challenge
Social communication app needed a 3rd-party prevention solution that addresses transparency and efficiency issues stemming from their Mobile Measurement Partner (MMP)’s solution.
Goals
- Audit the MMP solution to make sure that their marketing data is secured
- Increase their acquisition scale by trying new traffic sources that don’t carry risk of fraud
- Re-focus their marketing budget towards the best- performing, most efficient sources, enabling the customer to make data-based decisions without compromising their user volume
Solution
- Decreased event costs by initiating real-time blacklisting of click-spamming sources
- Provided a transparent, easy-to-understand dashboard to compare data between MMP, Interceptd and the ad network
- Systematically on-boarded new ad networks and reviewed their evidential distribution metrics
Results
Savings
0 K+
Savings on their ad spend, which the customer redirected to more efficient ad sources, increasing the quality of users.
Cost of Event Purchase (CPA)
0 %
Average 34% decrease in cost of each purchase event.
Clean Installs
0 %
Rejected 21% of installs that passed the MMP’s filters.
You lose $1 out of every $3 to ad fraud.
Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.
Causes of Install Blocks (%)
Causes of Event Blocks (%)
