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Social Networking App | Case Study

Saved $32K+ ad budget from mobile ad fraud in 90 days.

Challenge

Social communication app needed a 3rd-party prevention solution that addresses transparency and efficiency issues stemming from their Mobile Measurement Partner (MMP)’s solution.

Goals

  • Audit the MMP solution to make sure that their marketing data is secured
  • Increase their acquisition scale by trying new traffic sources that don’t carry risk of fraud
  • Re-focus their marketing budget towards the best- performing, most efficient sources, enabling the customer to make data-based decisions without compromising their user volume

Solution

  • Decreased event costs by initiating real-time blacklisting of click-spamming sources
  • Provided a transparent, easy-to-understand dashboard to compare data between MMP, Interceptd and the ad network
  • Systematically on-boarded new ad networks and reviewed their evidential distribution metrics

Results

Savings

0 K+

Savings on their ad spend, which the customer redirected to more efficient ad sources, increasing the quality of users.

Cost of Event Purchase (CPA)

0 %

Average 34% decrease in cost of each purchase event.

Clean Installs

0 %

Rejected 21% of installs that passed the MMP’s filters.

You lose $1 out of every $3 to ad fraud.

Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.

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Causes of Install Blocks (%)

Causes of Event Blocks (%)

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  • Social Network Saved $32K via Real-Time Ad Fraud Prevention
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