Social Networking App | Case Study

Saved $32K+ ad budget from mobile ad fraud in 90 days.

Challenge

Social communication app needed a 3rd-party prevention solution that addresses transparency and efficiency issues stemming from their Mobile Measurement Partner (MMP)’s solution.

Goals

Audit the MMP solution to make sure that their marketing data is secured
Increase their acquisition scale by trying new traffic sources that don’t carry risk of fraud
Re-focus their marketing budget towards the best- performing, most efficient sources, enabling the customer to make data-based decisions without compromising their user volume

Solution

Decreased event costs by initiating real-time blacklisting of click-spamming sources
Provided a transparent, easy-to-understand dashboard to compare data between MMP, Interceptd and the ad network
Systematically on-boarded new ad networks and reviewed their evidential distribution metrics

Results

Savings

0 K+

Savings on their ad spend, which the customer redirected to more efficient ad sources, increasing the quality of users.

Cost of Event Purchase (CPA)

0 %

Average 34% decrease in cost of each purchase event.

Clean Installs

0 %

Rejected 21% of installs that passed the MMP’s filters.

You lose $1 out of every $3 to ad fraud.

Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.

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