SDK Version Mismatch

SDK Version Mismatch

SDK Version mismatch occurs when install information is received from an older version of MMP (attribution tool) SDK than the one targeted for that specific campaign. Installs coming from older SDK versions might mean that your attribution tool’s SDK is being spoofed by fraudsters. If you have multiple SDK versions live on the store, you should target the oldest version.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Misconceptions About Mobile Ad Fraud

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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