SDK Version mismatch occurs when install information is received from an older version of MMP (attribution tool) SDK than the one targeted for that specific campaign. Installs coming from older SDK versions might mean that your attribution tool’s SDK is being spoofed by fraudsters. If you have multiple SDK versions live on the store, you should target the oldest version.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]