SDK Version mismatch occurs when install information is received from an older version of MMP (attribution tool) SDK than the one targeted for that specific campaign. Installs coming from older SDK versions might mean that your attribution tool’s SDK is being spoofed by fraudsters. If you have multiple SDK versions live on the store, you should target the oldest version.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]