SDK spoofing is a type of mobile ad fraud which is when fraudsters simulate fraudulent messages transferred between the attribution tool’s SDK and the attribution tool server to mimic genuine installs and clicks. This type of ad fraud is a form of hacking. Fraudsters will often simulate a variety of events, such as in-app purchases, registrations, clicks and so forth, in order to seem legitimate and to convincingly fool attribution providers.
Once fraudsters learn how to spoof a particular campaign, it is much easier to spoof subsequent campaigns. Ad fraud is big business. Ad fraud detection companies are getting smarter and more traction. As SDK Spoofing is one of the hardest to detect methods of ad fraud, it is on the rise.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]