Resources

Reading Time: 3 minutes Let’s look at fraud as an attempt to waste, steal, and divert advertisers’ budgets without providing actual results or mobile traffic. Fraudsters can affect at any stage […]

Reading Time: 2 minutes SKAdNetwork establishment is not new, and Apple introduced it back in March 2018. At the time, it was marketed as an alternative, more privacy-focused approach to campaign […]

Reading Time: 3 minutes Machine Learning is being implemented in digital marketing departments around the world. Its implications include online channels, content, and leveraging data to help in digital marketing and […]

Reading Time: 4 minutes After visiting a website or app, users will behave in different ways. The ideal situation is where a user comes to your site and immediately purchases your […]

Reading Time: 4 minutes Digital advertising has become instrumental in business growth. As such, the goal of every marketing effort is to build traffic. This, however, is not enough. You still […]

Reading Time: 4 minutes Various campaign models have emerged over the years. With each new model comes a higher level of effectiveness. Marketers are therefore utilizing these new marketing strategies as […]

Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]

Reading Time: 3 minutes The new update is official and happening. This will affect the way we use Facebook ads. Apple’s three new application policies will take effect in the short […]

Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]

Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]

Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]

Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users’ data privacy by taking back IDFA (ID For Advertisers), mobile app marketers thought […]

Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]

Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]

Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]

Reading Time: 2 minutes Mobile ad fraud is one of the biggest challenges that user acquisition managers often stumble upon when assessing the performance of advertising campaigns. According to inc., 26% of […]

Reading Time: 3 minutes Rewarded video ads are an essential type of ad for both marketers and advertisers, and app users. Therefore, the problem of ad fraud is relatively high in […]

Reading Time: 3 minutes Ad fraud problem is a widespread but mostly unnoticed issue. According to IAB, $1 in every $3 spent on mobile advertising is wasted on ad fraud. Fraud […]

Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales in the U.S. reached approximately $27.4 billion […]

Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]

Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]

Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]

Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]

Reading Time: 3 minutes Businesses usually dedicate significant funds for advertising. Sometimes, these ads work out, giving your business a great ROI. However, in some cases, no matter how much you […]

Reading Time: 2 minutes Brands invest significant time and money in advertising to capitalize on consumer spending on different holidays, from cultural and religious events like Christmas, Ramadan, Chinese New Year, […]

Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]

Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion rates. However, trying to acquire new customers […]

Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]

Reading Time: 10 minutes In today’s tech-savvy marketplace where millions of users access multiple digital platforms each day, it is a daunting task for digital marketers to choose the right digital […]

Reading Time: 2 minutes While influencer marketing is set to become an $8 billion industry this year, it is still one of the most unbridled and nontransparent sections of the marketing […]

Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]

Reading Time: < 1 minute Programmatic ads on mobile, as automated advertising methods of buying and selling, are becoming favored solutions due to the vast reach and variety of targeting options that […]

Reading Time: 4 minutes In a November 2019 report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is it already […]

Reading Time: 5 minutes How often have you heard about Elon Musk being the center of attention in another targeted Bitcoin scam over the past couple of years? – a few […]

Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the […]

Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

Reading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth?  Then you need to have a fraud prevention tool […]

Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]

Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]

Reading Time: 3 minutes Google exiled more than 550 Android apps and their developers from the Play Store and from its ad monetization platforms, Google AdMob and Google Ad Manager. Why? […]

Reading Time: 5 minutes Ad fraud – just the sound of this super sexy term* has probably already brought goosebumps to your skin. As much as ad fraud is a provactive […]

Reading Time: 4 minutes You are probably beyond the stage of wondering what exactly ad fraud is and what mobile ad fraud is and now want to decide which ad fraud […]

Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]

Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]

Reading Time: 4 minutes The dating app, popular in the LGBTQI community, has recently been discovered as the targeted unknowing escape vehicle used in an ad fraud scheme. The operation, named […]

Reading Time: 4 minutes Advertising and marketing have been forever changed with the rise of the mobile application, with many new ways for advertisers to reach potential customers.  Whilst playable ads […]

Reading Time: 7 minutes Nearly 65,000 new fake apps were detected last year, in December alone. We explain what are fake apps and how you can protect your business from them. […]

Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]

Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]

Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]

Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]

Reading Time: 5 minutes Let’s not waste any time. 2020 is approaching fast, and we’ve learned, predicted, experimented and developed a lot in 2019. You heard it here first, our 2020 […]

Reading Time: 4 minutes It has been a big month for this mobile ad fraud solution SaaS company. We have conducted customer interviews, found new areas to tweak, and perfected, perfected, […]

Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]

Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]

Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]

Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it.  Ad fraud is […]

Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]

Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]

Reading Time: 4 minutes One student, studying in Hanoi, Vietnam, was recently discovered to be behind 42 malicious adware apps, that were on Google Play and were downloaded by millions. The […]

Reading Time: < 1 minute By now, you’ve probably heard about ad fraud, and you probably have even learned about ad fraud from us, but what is Interceptd? Get to know some […]

Reading Time: 4 minutes What a better time to compare video ads vs image ads? This year marks the first time in history that digital advertising spend surpasses television in the […]

Reading Time: 10 minutes Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud. If […]

Reading Time: 4 minutes Recently Mehmet Bilgin, the CTO of Interceptd presented at MGS Europe in Berlin. His keynote speech, entitled “Is Your Data Lying to You” questions the business and […]

Reading Time: 3 minutes OCTOBER PRODUCT UPDATES: We are the leading ad fraud solutions provider in this growing $5.8 billion industry. As such, we are expanding too. Join our upward trajectory, marked […]

Reading Time: 4 minutes 2.7 million. That is the number of people living in Chicago, the number of Netflix’s new paid subscribers in Q2, 2019, the cost of one massive blue-fin […]

Reading Time: 4 minutes Grab yourself some popcorn and buckle up, because today, you’re going to learn about click-hijacking. Spoiler alert: click hijacking is like a race, where the last person […]

Reading Time: 2 minutes Yesterday we had the pleasure to be invited by AWS for a keynote speech at their pop-up loft – Startup Day in Istanbul, and who better to […]

Reading Time: 3 minutes SEPTEMBER PRODUCT UPDATES: We are the leading provider of ad fraud solutions in this growing $5.8 billion industry. As such, we are expanding too. Join our upward […]

Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

Reading Time: 4 minutes We live in a society that is measured in KPIs, numbers and quantitative data. Phones are quickly replaced by the next-gen model. Over 300,000 tonnes of clothes […]

Reading Time: 2 minutes What is an App Fraud Health Assessment? To promote awareness into this global costly phenomenon known as mobile ad fraud, we are offering a previously paid feature […]

Reading Time: 2 minutes 64% of marketers said they’re “not familiar” with ad fraud – from which half of these respondents (49%) identified as having 10+ years of digital marketing experience. […]

Reading Time: 3 minutes You may have heard of “click fraud”, or perhaps might be aware of the two most common forms of “click fraud” – click injection and click spamming. […]

Reading Time: 2 minutes Nearly ten-million users unknowingly downloaded fraudulent ad malware apps on Google Play, touted as game and photography apps. A total of 85 fraudulent apps have been identified […]

Reading Time: 2 minutes Facebook has sued two app developers for click injection fraud. Facebook alleges that the developers made Google Play apps that when downloaded, installed malware on the user’s […]

Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

Reading Time: 5 minutes You are being punished, instead of the fraudster Maybe you use a fraud tool and/or maybe you have internally developed a notably sophisticated fraud detection mechanisms that […]