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Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]
Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]
Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]
Reading Time: 4 minutes As mobile devices become ever more commonplace, mobile ad fraud is expected to become more prevalent in the coming years. By 2023, it is predicted that mobile […]
Reading Time: 3 minutes Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]
Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]
Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]
Reading Time: 3 minutes The successful operation of a marketer in the digital marketing sector requires concentration on mobile marketing according to current market information, market segmentation and future market trends, […]
Reading Time: 3 minutes Before laying any lines about Mobile Ad Fraud and SDK Spoofing, the very first thing to have in mind is that in digital marketing, fraudulent activities are […]
Reading Time: 3 minutes Starting from the introduction of PPC (Pay Per Click) advertisement revenue model in the late 90s to mobile apps shaping the future of digital advertising in the […]
Reading Time: 3 minutes Technology is constantly improving itself and adapting to the needs of consumers and it is clearly seen that mobile phones are the exalted champion in generating website […]
Reading Time: 3 minutes As the dust of concerns caused by the global-scale pandemic is slowly lifted by governing bodies around the world, mobile-focused digital advertising has risen to the top […]
Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]
Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]
Reading Time: 3 minutes With just enough innovation and knowledge, creating a well-made app is possible but waiting for that app to be the next thing; that is quite impossible without […]
Reading Time: 3 minutes Adaptations to swiftly morphing technology have been a problem for humankind since dawn. In the meantime, intelligent people gave technology courses, and wiser people foresaw this and […]
Reading Time: 4 minutes The roadmap for a successful ad campaign follows these steps; deciding a strategy for marketing (Ex: Influencer, social media, paid user acquisition, etc.), finding an ad network […]
Reading Time: 3 minutes Like 2020, 2021 has passed, everchanging our digital marketing habits, expectations, and income approaches. With COVID forcing us to empty streets and offices made us see the […]
Reading Time: 3 minutes Red velvety ribbons, heart-shaped chocolates, and the warmth of a significant other. The mellow scent of Valentine’s Day is in the air, and no mask will stop […]
Reading Time: 3 minutes Metaverse or virtual worlds are not new for digital world frequenters; in fact, a high sum of regular people actively spent enormous time in those digital worlds […]
Reading Time: 4 minutes The ad for your product goes on a long journey in the vast digital space before reaching its target audience. For this journey to end on an […]
Reading Time: 4 minutes -What is Ad Fraud? Ad fraud is the term for the advertisement mediums directing and manipulating ads in shady and deceptive means. Besides harming the ad […]
Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]
Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]
Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]
Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]
Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]
Reading Time: 2 minutes App marketing has become an ever-evolving issue due to the exponential growth in mobile app usage and you need some tips for mobile app success. Today’s mobile […]
Reading Time: 3 minutes In the previous decade, the mobile industry has experienced unprecedented growth. Because of the large number of consumers using mobile devices, businesses, advertisers, and publishers have had […]
Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]
Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]
Reading Time: 3 minutes Let’s look at fraud as an attempt to waste, steal, and divert advertisers’ budgets without providing actual results or mobile traffic. Fraudsters can affect at any stage […]
Reading Time: 2 minutes SKAdNetwork establishment is not new, and Apple introduced it back in March 2018. At the time, it was marketed as an alternative, more privacy-focused approach to campaign […]
Reading Time: 3 minutes Machine Learning is being implemented in digital marketing departments around the world. Its implications include online channels, content, and leveraging data to help in digital marketing and […]
Reading Time: 4 minutes After visiting a website or app, users will behave in different ways. The ideal situation is where a user comes to your site and immediately purchases your […]
Reading Time: 4 minutes Digital advertising has become instrumental in business growth. As such, the goal of every marketing effort is to build traffic. This, however, is not enough. You still […]
Reading Time: 4 minutes Various campaign models have emerged over the years. With each new model comes a higher level of effectiveness. Marketers are therefore utilizing these new marketing strategies as […]
Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
Reading Time: 3 minutes The new update is official and happening. This will affect the way we use Facebook ads. Apple’s three new application policies will take effect in the short […]
Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]
Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]
Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]
Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users’ data privacy by taking back IDFA (ID For Advertisers), mobile app marketers thought […]
Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]
Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]
Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]
Reading Time: 2 minutes Mobile ad fraud is one of the biggest challenges that user acquisition managers often stumble upon when assessing the performance of advertising campaigns. According to inc., 26% of […]
Reading Time: 3 minutes Rewarded video ads are an essential type of ad for both marketers and advertisers, and app users. Therefore, the problem of ad fraud is relatively high in […]
Reading Time: 3 minutes Ad fraud problem is a widespread but mostly unnoticed issue. According to IAB, $1 in every $3 spent on mobile advertising is wasted on ad fraud. Fraud […]
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales in the U.S. reached approximately $27.4 billion […]
Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]
Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]
Reading Time: 3 minutes Businesses usually dedicate significant funds for advertising. Sometimes, these ads work out, giving your business a great ROI. However, in some cases, no matter how much you […]
Reading Time: 2 minutes Brands invest significant time and money in advertising to capitalize on consumer spending on different holidays, from cultural and religious events like Christmas, Ramadan, Chinese New Year, […]
Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]
Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]
Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]
Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]
Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion rates. However, trying to acquire new customers […]
Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
Reading Time: 10 minutes In today’s tech-savvy marketplace where millions of users access multiple digital platforms each day, it is a daunting task for digital marketers to choose the right digital […]
Reading Time: 2 minutes While influencer marketing is set to become an $8 billion industry this year, it is still one of the most unbridled and nontransparent sections of the marketing […]
Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
Reading Time: < 1 minute Programmatic ads on mobile, as automated advertising methods of buying and selling, are becoming favored solutions due to the vast reach and variety of targeting options that […]
Reading Time: 4 minutes In a November 2019 ad fraud report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is […]
Reading Time: 5 minutes How often have you heard about Elon Musk being the center of attention in another targeted Bitcoin scam over the past couple of years? – a few […]
Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the […]
Reading Time: 7 minutes We are living in a cyber-verse where is using machine learning fraud detection is possible, a world of remarkable digital wonders once deemed impossible. Today, digital ventures […]
Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
Reading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth? Then you need to have a fraud prevention tool […]
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
Reading Time: 3 minutes Google exiled more than 550 Android apps and their developers from the Play Store and from its ad monetization platforms, Google AdMob and Google Ad Manager. Why? […]
Reading Time: 5 minutes Ad fraud – just the sound of this super sexy term* has probably already brought goosebumps to your skin. As much as ad fraud is a provactive […]
Reading Time: 4 minutes You are probably beyond the stage of wondering what exactly ad fraud is and what mobile ad fraud is and now want to decide which ad fraud […]
Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]
Reading Time: 5 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
Reading Time: 4 minutes The dating app, popular in the LGBTQI community, has recently been discovered as the targeted unknowing escape vehicle used in an ad fraud scheme. The operation, named […]
Reading Time: 7 minutes With the increase in the use of mobile applications, the concept of marketing and advertising is changed. Isn’t it? Advertisers can use playable ads to attract potential […]
Reading Time: 7 minutes Nearly 65,000 new fake apps were detected last year, in December alone. We explain what are fake apps and how you can protect your business from them. […]
Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]
Reading Time: 5 minutes Let’s not waste any time. 2020 is approaching fast, and we’ve learned, predicted, experimented and developed a lot in 2019. You heard it here first, our 2020 […]
Reading Time: 4 minutes It has been a big month for this mobile ad fraud solution SaaS company. We have conducted customer interviews, found new areas to tweak, and perfected, perfected, […]
Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]
Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]
Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it. Ad fraud is […]
Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]
Reading Time: 4 minutes One student, studying in Hanoi, Vietnam, was recently discovered to be behind 42 malicious adware apps, that were on Google Play and were downloaded by millions. The […]
Reading Time: < 1 minute By now, you’ve probably heard about ad fraud, and you probably have even learned about ad fraud from us, but what is Interceptd? Get to know some […]
Reading Time: 7 minutes Digital advertising has been in rapid growth over the past years. Currently, video and image ads surpass the promotions done through televisions. What an excellent time to […]
Reading Time: 10 minutes Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud. If […]
Reading Time: 4 minutes Recently Mehmet Bilgin, the CTO of Interceptd presented at MGS Europe in Berlin. His keynote speech, entitled “Is Your Data Lying to You” questions the business and […]
Reading Time: 3 minutes OCTOBER PRODUCT UPDATES: We are the leading ad fraud solutions provider in this growing $5.8 billion industry. As such, we are expanding too. Join our upward trajectory, marked […]
Reading Time: 4 minutes 2.7 million. That is the number of people living in Chicago, the number of Netflix’s new paid subscribers in Q2, 2019, the cost of one massive blue-fin […]
Reading Time: 4 minutes Grab yourself some popcorn and buckle up, because today, you’re going to learn about click-hijacking. Spoiler alert: click hijacking is like a race, where the last person […]
Reading Time: 2 minutes Yesterday we had the pleasure to be invited by AWS for a keynote speech at their pop-up loft – Startup Day in Istanbul, and who better to […]
Reading Time: 3 minutes SEPTEMBER PRODUCT UPDATES: We are the leading provider of ad fraud solutions in this growing $5.8 billion industry. As such, we are expanding too. Join our upward […]
Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]
Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]
Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]
Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]
Reading Time: 4 minutes We live in a society that is measured in KPIs, numbers and quantitative data. Phones are quickly replaced by the next-gen model. Over 300,000 tonnes of clothes […]
Reading Time: 2 minutes What is an App Fraud Health Assessment? To promote awareness into this global costly phenomenon known as mobile ad fraud, we are offering a previously paid feature […]
Reading Time: 2 minutes 64% of marketers said they’re “not familiar” with ad fraud – from which half of these respondents (49%) identified as having 10+ years of digital marketing experience. […]
Reading Time: 3 minutes You may have heard of “click fraud”, or perhaps might be aware of the two most common forms of “click fraud” – click injection and click spamming. […]
Reading Time: 2 minutes Nearly ten-million users unknowingly downloaded fraudulent ad malware apps on Google Play, touted as game and photography apps. A total of 85 fraudulent apps have been identified […]
Reading Time: 2 minutes Facebook has sued two app developers for click injection fraud. Facebook alleges that the developers made Google Play apps that when downloaded, installed malware on the user’s […]
Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]
Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]
Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]
Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]
Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]
Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]
Reading Time: 5 minutes You are being punished, instead of the fraudster Maybe you use a fraud tool and/or maybe you have internally developed a notably sophisticated fraud detection mechanisms that […]

How Fraudsters Take Advantage of Programmatic Mobile Advertising
How a prominent food delivery app used Interceptd and caught a well-known app to be fraudulently sending impressions and clicks to other famous e-commerce and betting apps over programmatic. Let's discover the story behind this fraudulent activity.
How an e-Commerce App Saved $600K from Blocking Ad Fraud
Discover how an e-commerce app maximized ROAS by eliminating fraud and increasing the quality and quantity of target users with Interceptd.
How a Retail App Saved $130K by Preventing Click Spamming
Discover how we helped a retail coupon app to explore the cause of a decrease in organic installs, and to optimize event conversions originating from inventory sources.
Social Network Saved $32K via Real-Time Ad Fraud Prevention
Discover how a social networking app decreased event costs by initiating real-time blacklisting of click-spamming sources.
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Q2 | 2019 Mobile Ad Fraud Report
How severe is mobile ad fraud, and how hard could it hit your business? In our new report Mobile Ad Fraud Q2 2019: we share new insights and data about this growing and evolving threat to guide your mobile advertising strategy.
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Q1 | 2019 Mobile Ad Fraud Report
Guide your mobile advertising strategy with essential insights and data from our Q1 2019 Mobile Ad Fraud Report. Have a closer look at how big problem mobile ad fraud is.
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2018 State of Mobile Ad Fraud
We analyzed 15,000 mobile apps and more than 50 million installs from a mix of app categories, company sizes, and countries and the results are eye opening. Want to see them? Fill the form above and grab your copy!
Mobile Fraud Glossary
Get a full understanding of the world of mobile fraud with this very handy glossary.

LIVE PODCAST
From Motherhood to Mentorship
Jennifer Burrington, SVP of Global Sales and Peggy Anne Salz met to talk about everything from finding balance as a working mother to the importance of female mentorship.

LIVE PODCAST
Stop Fraud Before It Starts
Faheem Saiyad, Interceptd’s Business Development Manager talks about the latest mobile ad fraud trends and how app developers can prevent it.
How Does Interceptd Compare
You lose $1 out of every $3 to ad fraud.
Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.