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2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

How-to-re-engage-users-who-have-abandoned-your-app-after-first-use-_Interceptd

How to re-engage users who have abandoned your app after first use?

Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]

CAC-Marketing--Customer-Acquisition-Cost-Formula_Interceptd

CAC Marketing: Customer Acquisition Cost Formula and Why it is Vital

Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion rates. However, trying to acquire new customers […]

What-Are-Major-Challenges-In-Detecting-Ad-Fraud_Interceptd

What Are Major Challenges In Detecting Ad Fraud?

Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]

Programmatic-Advertising-101---essential-guide-to-programmatic-advertising-[eBook]

Programmatic Advertising 101 [eBook] Essential Guide to Programmatic Buying

Reading Time: 10 minutes In today’s tech-savvy marketplace where millions of users access multiple digital platforms each day, it is a daunting task for digital marketers to choose the right digital […]

Influencer Campaign List - Influencers (1)

Meet Influencer Analytics – Gain control of your influencer campaigns

Reading Time: 2 minutes While influencer marketing is set to become an $8 billion industry this year, it is still one of the most unbridled and nontransparent sections of the marketing […]

Top-10-Best-Marketing-Attribution-Software-Solutions

Top 10 Best Marketing Attribution Software Solutions

Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]

GIVT and SIVT analytics and ad fraud prevention and detection

GIVT & SIVT Detection

Reading Time: < 1 minute Programmatic ads on mobile, as automated advertising methods of buying and selling, are becoming favored solutions due to the vast reach and variety of targeting options that […]

How-much-do-companies-lose-in-digital-ad-fraud-each-year

How Much do Companies Lose in Digital Ad Fraud Each Year?

Reading Time: 4 minutes In a November 2019 report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is it already […]

Elon-Musk-Linked-to-Fraudulent-Advertising-Crypto-Currency-Scam

Elon Musk, Poster-Child of Fraudulent Crypto Scam 

Reading Time: 5 minutes How often have you heard about Elon Musk being the center of attention in another targeted Bitcoin scam over the past couple of years? – a few […]

Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the cloud, and other rising tech alongside them, AI concepts such as neural networks, deep learning, machine learning, and big data are now being used by businesses for mobile customer service, consumer behavior forecasting, file transfer, fraud detection, and even personalized advertising. That last part - that AI can be used for personalized advertising - is slowly becoming a trend for a lot of businesses in different industries. After all, if AI can help analyze patterns in consumer trends, we should be able to use it for advertising, right? This brings us to our topic today - that while AI can be “taught” to analyze and interpret data, it doesn’t mean AI can be the immediate go-to for personalized content. And for something as complex as determining human interest, can we really trust AI for our ads? Turns out, that depends on what part of advertising we’re talking about:

AI In Advertising: Can We Trust Artificial Intelligence for Our Ads?

Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the […]

How is machine learning and artificial intelligence used in fraud detection

How is Machine Learning Used in Fraud Detection?

Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]

How Does Programmatic Work? All of Your Programmatic Q&A

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

App Growth Without Fraud Prevention is Fiscally Irresponsible

App Growth Without Fraud Prevention is Fiscally Irresponsible

Reading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth?  Then you need to have a fraud prevention tool […]

What is In-app Event Fraud And How To Deal With It

What is In-app Event Fraud And How To Deal With It? 

Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]

How to Identify & Eliminate Click Fraud in Your Adwords Account

How to Identify & Eliminate Click Fraud in Your Adwords Account 

Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]

550+ Apps Removed from Google Play for Invasive Ads

550+ Apps Removed From Google Play for Invasive Ads

Reading Time: 3 minutes Google exiled more than 550 Android apps and their developers from the Play Store and from its ad monetization platforms, Google AdMob and Google Ad Manager. Why? […]

The Surprisingly Addictive Pleasures of Ad Fraud Protection

The Surprisingly Addictive Pleasures of Ad Fraud Protection

Reading Time: 5 minutes Ad fraud – just the sound of this super sexy term* has probably already brought goosebumps to your skin. As much as ad fraud is a provactive […]

Real-Time Ad Fraud Detection and Prevention Matters

Why Real-Time Ad Fraud Detection and Prevention Matters

Reading Time: 4 minutes You are probably beyond the stage of wondering what exactly ad fraud is and what mobile ad fraud is and now want to decide which ad fraud […]

Key Mobile Marketing Trends for 2020

Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]

What is Click Fraud and is click fraud illegal?

What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation

Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]

What is mobile ad fraud? How DiCaprio Exploited the Popular App, Grindr

How “DiCaprio” Exploited Grindr and Spoofed Roku

Reading Time: 4 minutes The dating app, popular in the LGBTQI community, has recently been discovered as the targeted unknowing escape vehicle used in an ad fraud scheme. The operation, named […]

Beginners guide to creating playable ads

Beginners Guide to Creating a Playable Ad

Reading Time: 4 minutes Advertising and marketing have been forever changed with the rise of the mobile application, with many new ways for advertisers to reach potential customers.  Whilst playable ads […]

The Rise of The Fake Mobile Apps: How to Protect Your Business

The Rise of The Fake Mobile Apps: How to Protect Your Business

Reading Time: 7 minutes Nearly 65,000 new fake apps were detected last year, in December alone. We explain what are fake apps and how you can protect your business from them. […]

Interceptd Mobile Ad Fraud Protection Product Updates

Interceptd Product Updates in Jan 2020

Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]

The different types of mobile ad fraud

The Main Types of Mobile Ad Fraud

Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]

Why reality TV is exactly like ad fraud

Why Reality TV is EXACTLY Like Ad Fraud

Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]

What is IP Quality and How it Affects Your Ad Campaigns

What is IP Quality and How it Affects Your Ad Campaigns

Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]

Mobile Ad Fraud || 2020 Predictions

Mobile Ad Fraud || 2020 Predictions

Reading Time: 5 minutes Let’s not waste any time. 2020 is approaching fast, and we’ve learned, predicted, experimented and developed a lot in 2019. You heard it here first, our 2020 […]

What is mobile ad fraud? A Step-by-step guide.

CPM, Currencies, Sankeys and More || 6+ Stellar Product Updates

Reading Time: 4 minutes It has been a big month for this mobile ad fraud solution SaaS company. We have conducted customer interviews, found new areas to tweak, and perfected, perfected, […]

Google’s Most Popular Ad Fraud Questions, Answered

Google’s Most Popular Ad Fraud Questions, Answered!

Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]

How CTIT (click to install time) is Used to Detect Mobile Ad Fraud

How CTIT (Click-to-Install-Time) is Used to Detect Mobile Ad Fraud

Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]

The State of Mobile Fraud: H1 2019

Mobile Ad Fraud in 2019: H1 in Review

Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]

What is Ad Fraud. An Easy Yet Comprehensive Guide

What is Ad Fraud: An Easy Yet Comprehensive Guide

Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it.  Ad fraud is […]

Optimizing eCommerce Product Pages for Mobile Conversion

Optimizing eCommerce Product Pages for Mobile Conversion

Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]

The Different Types of Invalid Traffic (IVT): GIVT vs

Types of Invalid Traffic (IVT): GIVT vs. SIVT

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

13 Experts Share Their Mobile Success Secrets

13 Experts Share Their Mobile Success Secrets

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]

Is Your Mobile Ad Fraud Traffic Human or Nonhuman

Is Your Traffic Human or Nonhuman? An Ad Fraud Investigation

Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]

1 Student: 42 Malicious Google Play Adware Apps

One Student: 42 Malicious Google Play Adware Apps

Reading Time: 4 minutes One student, studying in Hanoi, Vietnam, was recently discovered to be behind 42 malicious adware apps, that were on Google Play and were downloaded by millions. The […]

Get to Know Us | Interceptd at MGS Europe 19

Get to Know Us | Interceptd at MGS Europe

Reading Time: < 1 minute By now, you’ve probably heard about ad fraud, and you probably have even learned about ad fraud from us, but what is Interceptd? Get to know some […]

Video Ads vs. Image Ads in Mobile App Marketing

Video Ads vs. Image Ads in Mobile App Marketing

Reading Time: 4 minutes What a better time to compare video ads vs image ads? This year marks the first time in history that digital advertising spend surpasses television in the […]

How To Identify and Defend Against Mobile and App Ad Fraud [video]

How To Identify and Defend Against Mobile and App Ad Fraud [video]

Reading Time: 10 minutes Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud. If […]

Is Your Data Lying to You?

Is Your Data Lying to You?

Reading Time: 4 minutes Recently Mehmet Bilgin, the CTO of Interceptd presented at MGS Europe in Berlin. His keynote speech, entitled “Is Your Data Lying to You” questions the business and […]

October Product Updates

October Product Updates

Reading Time: 3 minutes OCTOBER PRODUCT UPDATES: We are the leading ad fraud solutions provider in this growing $5.8 billion industry. As such, we are expanding too. Join our upward trajectory, marked […]

2019 Mobile Ad Fraud Trends: Android vs. iOS Advertising

Mobile Ad Fraud Trends: Android vs. iOS Advertising

Reading Time: 4 minutes 2.7 million. That is the number of people living in Chicago, the number of Netflix’s new paid subscribers in Q2, 2019, the cost of one massive blue-fin […]

What is click hijacking and how does it work

What is Click Hijacking and How Does it Work?

Reading Time: 4 minutes Grab yourself some popcorn and buckle up, because today, you’re going to learn about click-hijacking. Spoiler alert: click hijacking is like a race, where the last person […]

Interceptd Presents at AWS StartUp Day

Interceptd Presents at AWS StartUp Day

Reading Time: 2 minutes Yesterday we had the pleasure to be invited by AWS for a keynote speech at their pop-up loft – Startup Day in Istanbul, and who better to […]

New Daily Performance View and Other Product Updates You’ll Love!

Daily Performance View and Other Product Updates You’ll Love

Reading Time: 3 minutes SEPTEMBER PRODUCT UPDATES: We are the leading provider of ad fraud solutions in this growing $5.8 billion industry. As such, we are expanding too. Join our upward […]

How Interceptd Can Optimise Your Ad Campaigns

4 Easy Ways Interceptd Optimises Your Ad Campaigns

Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]

What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

What Mobile Attribution and Why is There Fraud

What is Mobile Attribution and Why is There Fraud?

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

6 Tips to Increase and Keep Your App’s Quality Users

6 Tips to Increase and Keep Your App’s Quality Users

Reading Time: 4 minutes We live in a society that is measured in KPIs, numbers and quantitative data. Phones are quickly replaced by the next-gen model. Over 300,000 tonnes of clothes […]

How to Understand Your App Fraud Health Results

How to Understand Your App Fraud Health Results

Reading Time: 2 minutes What is an App Fraud Health Assessment? To promote awareness into this global costly phenomenon known as mobile ad fraud, we are offering a previously paid feature […]

Interceptd Release Free App Fraud Health Assessment to Detect Ad Fraud

Free App Fraud Health Assessment Released to Detect Ad Fraud

Reading Time: 2 minutes 64% of marketers said they’re “not familiar” with ad fraud – from which half of these respondents (49%) identified as having 10+ years of digital marketing experience. […]

Differences Between Click Spamming and Click Injection

Differences Between Click Injection and Click Spamming

Reading Time: 3 minutes You may have heard of “click fraud”, or perhaps might be aware of the two most common forms of “click fraud” – click injection and click spamming. […]

8 Million Users Downloaded Fraudulent Google Play App

9 Million Users Downloaded Fraudulent Google Play Apps

Reading Time: 2 minutes Nearly ten-million users unknowingly downloaded fraudulent ad malware apps on Google Play, touted as game and photography apps. A total of 85 fraudulent apps have been identified […]

Facebook Sues Fraudsters for Click Injection

Facebook Sues Fraudsters for Click Injection

Reading Time: 2 minutes Facebook has sued two app developers for click injection fraud. Facebook alleges that the developers made Google Play apps that when downloaded, installed malware on the user’s […]

SDK Spoofing Future of Mobile Ad Fraud

SDK Spoofing: The Future of Mobile Ad Fraud

Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]

To All Mobile App Marketers- How to Prevent Mobile Ad Fraud

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Misconceptions About Mobile Ad Fraud

Misconceptions About Mobile Ad Fraud

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

What is Click Spamming and How to Detect and Prevent it

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Effect of IP While Dealing with Mobile Ad Fraud

Effect of IP while dealing with mobile ad fraud

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

The Essentials of Mobile Attribution Fraud

The Essentials of Mobile Attribution Fraud

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

Ad Fraud Will Cause Your CPI to Increase Soon

Fraud Will Cause Your CPI Costs to Increase, Soon

Reading Time: 5 minutes You are being punished, instead of the fraudster Maybe you use a fraud tool and/or maybe you have internally developed a notably sophisticated fraud detection mechanisms that […]

How Fraudsters Take Advantage of Programmatic Mobile Advertising

How a prominent food delivery app used Interceptd and caught a well-known app to be fraudulently sending impressions and clicks to other famous e-commerce and betting apps over programmatic. Let's discover the story behind this fraudulent activity.
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Q2 | 2019 Mobile Ad Fraud Report

How severe is mobile ad fraud, and how hard could it hit your business? In our new report Mobile Ad Fraud Q2 2019: we share new insights and data about this growing and evolving threat to guide your mobile advertising strategy.

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Q1 | 2019 Mobile Ad Fraud Report

Guide your mobile advertising strategy with essential insights and data from our Q1 2019 Mobile Ad Fraud Report. Have a closer look at how big problem mobile ad fraud is.

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2018 State of Mobile Ad Fraud

We analyzed 15,000 mobile apps and more than 50 million installs from a mix of app categories, company sizes, and countries and the results are eye opening. Want to see them? Fill the form above and grab your copy!

 

Mobile Fraud Glossary

Get a full understanding of the world of mobile fraud with this very handy glossary.

LIVE PODCAST

From Motherhood to Mentorship

Jennifer Burrington, SVP of Global Sales and Peggy Anne Salz met to talk about everything from finding balance as a working mother to the importance of female mentorship.

LIVE PODCAST

Stop Fraud Before It Starts

Faheem Saiyad, Interceptd’s Business Development Manager talks about the latest mobile ad fraud trends and how app developers can prevent it.

Get to Know Us 

By now, you’ve probably heard about ad fraud, and you probably have even learned about ad fraud from us, but what is Interceptd?

Is Your Data Lying To You

Ad fraud is a type of organized crime which is the second-largest, in terms of profitability, second only to drugs. Estimates vary, however, Adage claims that ad fraud will cost businesses globally, 23 million USD this year.

How to Identify And Protect Against Ad Fraud

David Philippson talked about App Install Fraud that is growing incredibly quickly but it is poorly explained and it is very poorly understood by the whole market!

How to Identify And Protect Against Ad Fraud

Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud”.

Mobile Innovators – Growth and Mobile Ad Fraud

Jennifer Burrington, Global VP of Sales, and mobile experts talked about the rise of mobile ad-fraud and the impact it has on data, performance, and the growth of apps.

Mobile Innovators – Growth and Mobile Ad Fraud Part 2

Jennifer Burrington, Global VP of Sales, and mobile experts talked about the rise of mobile ad-fraud and the impact it has on data, performance, and the growth of apps.

How to Identify And Protect Against Ad Fraud

Jennifer Burrington, our Global VP of Sales, spoke at Mobile Growth Summit, Canada 2019. Her presentation was titled: Avoiding Ad Networks is not an Effective Fraud Prevention Solution

You lose $1 out of every $3 to ad fraud.

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