Fraud Detection Summary
Monitor how many app-installs of your campaigns are subject to fraud at the macro level. Meanwhile, you can also identify how many fraudulent app-installs are provided from specific publishers as well as their specific types.
With Interceptd, you’ll easily track the number of in-app events provided on the sub-publisher level. Customize your Key Performance Indicators to define and track specific events.
Automatic Publisher Blocking
Instead of rejecting individual installs, Interceptd automatically blacklists publishers and blocks all of their clicks to prevent further fraudulent traffic before a fraudulent install occurs.
Interceptd’s proprietary fraud detection alarms identify suspicious patterns from publishers right down to the click, install and IP address.
Real-Time Fraud Prevention
Interceptd offers seventeen custom fraud detection alarms to identify fraudulent activity prior to the click reaching the Google Play or App Store. We redirect clicks and install postbacks blocking fraudulent installs and activity.
Interceptd’s proprietary technology keeps fraudulent installs out and allows high-quality users in. You can discover a renewed confidence in your app-install marketing campaigns thanks to our deterministic and probabilistic fraud detections algorithms.
Automated sub-publisher blacklisting based on fraud detection alarms; click-to-install and install-to-event rates.
Campaign Health Check
An easy-to-access feature allowing to ensure your campaign tracking URL is redirecting to the desired location. Interceptd automatically blocks traffic from erroneous campaign-targeting parameters so you may audit each ad network for accuracy.
Campaign Budget Control
‘End date is reached’ and ‘Budget is reached’ alarms will block your campaign’s traffic automatically when the campaign hits the end date or the budget reaches zero.
Personalize your notifications through email or Slack.
A ‘Daily cap is reached’ alarm blocks your campaign’s traffic automatically when the campaign reaches its daily cap. Personalize your notifications through email or Slack.
High Conversion Speed is a parameter blocking sub-publishers who provide a large quantity of app-installs over a small window of time. This prevents your daily cap from being wasted on fraudulent sources.
Interceptd provides one easy-to-use interface to manage campaigns and start your fraud detection. Our campaign dashboard allows for budget caps and monitors controls while auto-generating tracking URLs with ease.
Click To Install Optimization
Interceptd helps users customize and optimize campaigns based on their performance KPIs by blocking sources based on Click-to-Install and Install-to-Event conversion rates.
You can blacklist low-quality sub-publishers based on custom rules assigned to each campaign and publisher.
With Interceptd, every campaign and its sources can have different rulesets, which can be customized without relying on pre-determined global fraud and campaign rules.
Rule-Based Traffic Verification
Interceptd allows each fraud type to continue being used as an alarm, or it can actively block publishers. Additionally, you may optimize your campaigns based on the desired CTI rates and track the performance of each publisher with regards to the pre-set Install-to-Event rates.
Easy Deduction Process
Interceptd does not post-back rejected app-installs so you do not face a long, painful reporting deduction process. You can also filter sub-publishers based on their quality for an easier deduction process.
Supply partners gain access to view campaign-level rejected installs and fraud reports. The Interceptd Revenue Report makes communicating campaign summaries with your supply partners easy.
Using Interceptd, you can send automated emails to partners notifying them of blacklisted publishers and share Campaign data, Detailed reports include KPI rules, Reasons of Blocks, and Historical Performance.
Through incoming partner management features, ad sources will not have to run campaigns blind without feedback, which wastes time and money and triggers long deduction and confirmation processes.