Play to Earn Mobile Gaming
From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your hands anywhere and anytime, the evolution of the game industry seems like it will never hold itself on converging with our daily lives. However, as with every rapidly evolving industry, its form is shaped by the trends and demands of the masses, in this case, cryptocurrencies and NFT’s decides their final product yet. But how do companies integrate the business models of those technologies into one of the most revenue-generating sectors, we will find out below.
What are Play-to-Earn Games?
We can clearly say that games, in general, are fun reflections of life. Now, if a gaming company wants to retain people and make them play more, plain action and reaction will not be enough.
That’s where the reward mechanics in games comes into play. Just like in the digital marketing industry, rewarding the players less or more than predesignated nominals makes them leave the product and those nominals are hard to tune-up. But, instead of a play-to-win model, the incorporation of cryptocurrencies into the games can make them more favorable due to their promise; instead of spending real money to just get “in-game rewards”, a tangible gain with NFTs or cryptocurrencies sounds quite mouthwatering to not just “gamers” but everyone around.
What are the Most Popular Play-to-Earn Games?
Before delving deeper into what is what, one should decide which game chosen to play uses which coin as its base. If that coin is still not accepted as a widely traded coin, you should wait a bit more until it becomes an accepted coin.
Another note to add is that if a game uses NFTs as its designated reward, the chances are you are responsible for selling them if you don’t want to invest and just enjoy the hard money. Now, let’s list some of the more popular games in the Play-to-Earn market as of today:
Powered by Ethereum blockchain technologies, this 3D sandbox game enables users to own digital land with unending possibilities for personalization. While its mobile version only allows its users to browse, buy, sell and manage land, the main revenue actually comes from those transactions, not the promised free-roam and endless building features.
Focusing on collecting, training, raising, and battling creatures with the Ethereum network infrastructure, this game utilizes those pets as NFT, and creating and trading more powerful ones are the main goal of players. As a side note, players are required to buy their first pets as NFTs, thus, giving its in-game marketplace a semi-organic boom.
One of the many projects of Gala Games, Town Star is the mobile-able one. Sharing its roots with the ever-popular genre of farming games, Town Star adds play-to-earn mechanics to the popular recipe. Indulging its players to accomplish missions or use NFT items for a good place in its leaderboards, and finally awarding the top players with tokens which can also be used in the company’s many other games or for investment.
P2E Crypto Games Could Have a Promising Future in the Industry
All of those games listed above feature cryptocurrencies as their central pillar. This alternative to traditional currency opens up many possibilities for new marketing approaches and consumer behaviors. Nowadays, cryptocurrencies are also moving on from proof of work to proof of stake, just like the traditional stock market system. Play-to-Earn games are trying to establish themselves just in the middle and this also makes them accessible to everyone.
For their marketing side, they will unlock a lot of new strategies for the advertisers and most importantly, for mobile advertisers. We will surely see many successful ad campaigns such as branding and influencer marketing moves like this. And when the claims of companies such as Meta or Microsoft about the transferability of all NFTs are fulfilled, this sector will be one of the most popular ways to market a product in the future.
Incorporating the fun factor of mobile games with cryptocurrency infrastructure seems like a good fit at the first glance. Nevertheless, consumers and investors should also see the dark side of this combination; volatility and intangibility. This volatility enables play-to-earn mobile games to be a good medium for marketing a product. Those games also feature a lot of influencer marketing examples, which are quite successful. Their intangible nature also means there is much room for development and all the popular games currently played excessively are also in development too. So, it is clearly seen that those new worlds have taken the world by storm and will continue to do so for many years with endless possibilities for developers, marketers, and consumers alike.