Operating System mismatch occurs when fraudsters provide installs from devices which have older OS versions than the one targeted for that specific campaign. This may be a footprint of fraud since many farms use old operating system devices. This alarm can also be used for auditing ad network targetings.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]