Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

click injection

What is Click Injection?

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

IDFA 101: The Past and Present of Mobile Advertising on iPhones

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started