Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

Fight against mobile ad fraud.

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