Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Programmatic Work? All of Your Programmatic Q&A

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

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