Organic App Installs
February 12, 2021
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales […]
An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.