Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

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