Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How to Identify Mobile Ad Fraud?

Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]

How Fraudsters Make Money: Everything you Need to Know About Ad Fraud

Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]

The Most Commonly Ad Fraud Methods

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started