Organic App Installs

Organic App Installs

An organic install is an app install that happens as the result of a user choosing to install an app on their own, either from actively browsing and searching in an app store or through word of mouth. Organic installs cannot be attributed to a mobile ad campaign. Nevertheless, organic installs can be affected by targeted and aggressive mobile advertising campaigns, where the increased visibility and brand awareness drive a lift in organic installs too. Organic installs are important because organic users tend to be the most active, and therefore have higher app retention rates.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
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How to Prevent Ad Fraud Before and During the Holiday Season?

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

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What is Invalid Traffic

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

Play to Earn Mobile Gaming

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]

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