Daily Performance View and Other Product Updates You’ll Love

SEPTEMBER PRODUCT UPDATES: We are the leading provider of ad fraud solutions in this growing $5.8 billion industry. As such, we are expanding too. Join our upward trajectory, marked by frequent product innovation and learn something along the way too.

INTERCEPTD SDK IS A-OK

We have now developed ways to further detect and prevent ad fraud happening in real-time by integrating our Interceptd SDK into your app. This allows Interceptd to access, analyze and act upon a greater level of campaign data, than possible without integrating our SDK. With this greater level, volume and control over your campaign data there is a greater chance to detect and prevent SDK Spoofing and retargeting fraud and bot farms. Additionally to this, our SDK is a lite 1-2 MG size, can obtain all sensor data and does not require any permissions from the user. 

Daily Performance View – Track In-App Events

Before, when you wanted to see how your app, ad campaigns or in-app actions are progressing and being optimized, you needed to open up your BI or MMP dashboard. Not anymore. We now have a daily performance view, where you can see the following actions:

Easily check and compare the performance of different apps, platforms or ad networks across a wide cross-section of events such as clicks, installs, and any in-app event you have configured. For example, you can track all of your clean first in-app purchases, all clean users who make it to level 10, every genuine user that links their account to their Facebook. There is a wealth of ad-fraud related and ad campaign optimization related information which you can track, compare and act upon. Having access to this wealth of information, in an easily digestible, constantly updated and visual form can illuminate anomalies and outliers, all of which can be used to optimize your ad campaigns, and increase your ROAS. 

App Fraud Health Assessment Upgrade & Free Release

What was once a feature of our paid dashboard (or accessible in our one-month free trial) has now been further developed and released free to the public. The main purpose of the ad fraud health assessment is to help customers understand exactly what is mobile ad fraud, and how their app is being affected by mobile ad fraud. The more accurately the survey is answered, the more specific and accurate one’s mobile ad fraud health insights will be. Users will have access to insights such as: 

• Their specific category data, such as the percentage of fraudulent mobile ad traffic and clean traffic 
• The different types of ad fraud
• App’s fraud risk level
• CPI average. 
• Redirection average.