Mobile Measurement Partner (MMP)

Mobile Measurement Partner (MMP)

A Mobile Measurement Partner is selected by the advertiser to measure the effectiveness of their mobile marketing activity. The Mobile Measurement Partner will provide attribution analytics of user events such as installs, app open, registration, purchase and so on. This allows advertisers to understand their ROI for mobile marketing.

Attribution Partners:

Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California

Kochava: Kochava is the industry leader for mobile app attribution and mobile app analytics

Branch: Branch provides solutions that unify user measurement across different devices, platforms, and channels.

Adjust: Adjust is focused on mobile measurement and fraud prevention company

Singular: Singular connects all marketing data to user behavior data. Know the exact cost, campaign & creative that acquired your users across platforms

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