Mobile Measurement Partner (MMP)
Mobile Measurement Partner (MMP)
A Mobile Measurement Partner is selected by the advertiser to measure the effectiveness of their mobile marketing activity. The Mobile Measurement Partner will provide attribution analytics of user events such as installs, app open, registration, purchase and so on. This allows advertisers to understand their ROI for mobile marketing.
Attribution Partners:
Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California
Kochava: Kochava is the industry leader for mobile app attribution and mobile app analytics
Branch: Branch provides solutions that unify user measurement across different devices, platforms, and channels.
Adjust: Adjust is focused on mobile measurement and fraud prevention company
Singular: Singular connects all marketing data to user behavior data. Know the exact cost, campaign & creative that acquired your users across platforms
Posts about Mobile Fraud
Read more about the latest news posts about mobile ad fraud and be informed
Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]
Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]
Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]