Mobile Measurement Partner (MMP)

Mobile Measurement Partner (MMP)

A Mobile Measurement Partner is selected by the advertiser to measure the effectiveness of their mobile marketing activity. The Mobile Measurement Partner will provide attribution analytics of user events such as installs, app open, registration, purchase and so on. This allows advertisers to understand their ROI for mobile marketing.

Attribution Partners:

Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California

Kochava: Kochava is the industry leader for mobile app attribution and mobile app analytics

Branch: Branch provides solutions that unify user measurement across different devices, platforms, and channels.

Adjust: Adjust is focused on mobile measurement and fraud prevention company

Singular: Singular connects all marketing data to user behavior data. Know the exact cost, campaign & creative that acquired your users across platforms

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Most Commonly Ad Fraud Methods

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

How to Prevent Click Fraud

Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]

Growing Ad Fraud – Top 6 Countries

Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]

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