Mobile Measurement Partner (MMP)

Mobile Measurement Partner (MMP)

A Mobile Measurement Partner is selected by the advertiser to measure the effectiveness of their mobile marketing activity. The Mobile Measurement Partner will provide attribution analytics of user events such as installs, app open, registration, purchase and so on. This allows advertisers to understand their ROI for mobile marketing.

Attribution Partners:

Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California

Kochava: Kochava is the industry leader for mobile app attribution and mobile app analytics

Branch: Branch provides solutions that unify user measurement across different devices, platforms, and channels.

Adjust: Adjust is focused on mobile measurement and fraud prevention company

Singular: Singular connects all marketing data to user behavior data. Know the exact cost, campaign & creative that acquired your users across platforms

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
The Different Types of Invalid Traffic (IVT): GIVT vs

The Different Types of Invalid Traffic (IVT): GIVT vs. SIVT

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

13 Experts Share Their Mobile Success Secrets

13 Experts Share Their Mobile Success Secrets

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]

Is Your Mobile Ad Fraud Traffic Human or Nonhuman

Is Your Traffic Human or Nonhuman? An Ad Fraud Investigation

Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]

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