Mobile Measurement Partner (MMP)

Mobile Measurement Partner (MMP)

A Mobile Measurement Partner is selected by the advertiser to measure the effectiveness of their mobile marketing activity. The Mobile Measurement Partner will provide attribution analytics of user events such as installs, app open, registration, purchase and so on. This allows advertisers to understand their ROI for mobile marketing.

Attribution Partners:

Appsflyer: AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California

Kochava: Kochava is the industry leader for mobile app attribution and mobile app analytics

Branch: Branch provides solutions that unify user measurement across different devices, platforms, and channels.

Adjust: Adjust is focused on mobile measurement and fraud prevention company

Singular: Singular connects all marketing data to user behavior data. Know the exact cost, campaign & creative that acquired your users across platforms

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

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How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

Fight against mobile ad fraud.

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