Mobile Fraud Glossary | Interceptd

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Mobile Fraud Glossary

Get a full understanding of the world of mobile fraud with this very handy glossary.

A

Ad Stacking – A Stack of Ads

API (Application Programming Interface)

App Version Mismatch

Attribution Fraud

Attribution Tool

Attribution Window

B

Brand Safety

Bot Traffic

C

Click Farms

Click Flooding

Click Fraud

Click Injection and CTIT Anomaly

Click Spamming

Click to Install Time – CTIT

Country Mismatch

D

Device Farm

Duplicate IP

E

Emulated Devices

F

Fake Installs

Fraudulent Installs

H

High Conversion Speed

I

Impression Fraud

Incentivized Traffic

Install Farm

Install Hijacking

IP Mismatch vs CTIT

L

Last Click Attribution (LCA)

M

Missing Install Referral Time

Mobile Ad Fraud

Mobile Fraud Detection

Mobile Fraud Prevention

Mobile Measurement Partner (MMP)

O

Organic App Installs

OS Version Mismatch

P

S

SDK Spoofing

SDK Version Mismatch

T

Transparency – Mobile Marketing

V

Viewability

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