Mobile Fraud Glossary

Go through a very handy, rich and updated Mobile Fraud Glossary that includes A to Z of Mobile Fraud.

A

Ad Fraud

Ad Network

Ad Server

Ad Stacking – A Stack of Ads

Advertiser

API (Application Programming Interface)  

App Version Mismatch

Attribution Fraud

Attribution Tool

Attribution Window

B

Brand Safety

Blacklist

Bot Traffic

C

Click Farms

Click Flooding

Click Fraud

Click Injection and CTIT Anomaly

Click Spamming

Click to Install Time – CTIT

Country Mismatch

D

Device Farm

Device ID

Duplicate IP

E

Emulated Devices

F

Fake Installs

Fraudulent Installs

H

High Conversion Speed

I

Impression Fraud

Incentivized Traffic

Install Farm

Install Hijacking

IP Address

IP Entropy

IP Quality

IP Mismatch vs CTIT

L

Last Click Attribution (LCA)

M

Missing Install Referral Time

Mobile Ad Fraud

Mobile Fraud Detection

Mobile Fraud Prevention

Mobile Measurement Partner (MMP)

O

Organic App Installs

OS Version Mismatch

P

Postback

Proxy

S

SDK Spoofing

SDK Version Mismatch

T

Transparency – Mobile Marketing

V

Viewability

VPNs

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