Mobile fraud detection contains a set of technologies and reports that help mobile marketers identify fraud. Whereas mobile fraud protection uses a variety of rules and signals to block fraud in real-time or near real-time, many advanced types of fraud require deeper analysis to detect.
Fraud detection tools are combination of data and machine learning and it helps advertisers to identify sophisticated ad fraud like Install Hijacking and Click Flooding.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]