Mobile fraud detection contains a set of technologies and reports that help mobile marketers identify fraud. Whereas mobile fraud protection uses a variety of rules and signals to block fraud in real-time or near real-time, many advanced types of fraud require deeper analysis to detect.
Fraud detection tools are combination of data and machine learning and it helps advertisers to identify sophisticated ad fraud like Install Hijacking and Click Flooding.
Reading Time: 3minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]