Mobile Ad Fraud

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.

Types of Mobile Ad Fraud

There are  15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.

Mobile Ad Fraud Solutions

Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spendprotect your data and make your investment more efficient and impactful by ensuring you are getting real users.

  • Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings. 
  • Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

click injection

What is Click Injection?

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

IDFA 101: The Past and Present of Mobile Advertising on iPhones

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]