Mobile Ad Fraud

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.

Types of Mobile Ad Fraud

There are  15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.

Mobile Ad Fraud Solutions

Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spendprotect your data and make your investment more efficient and impactful by ensuring you are getting real users.

  • Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings. 
  • Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Optimizing eCommerce Product Pages for Mobile Conversion

Optimizing eCommerce Product Pages for Mobile Conversion

Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]

The Different Types of Invalid Traffic (IVT): GIVT vs

Types of Invalid Traffic (IVT): GIVT vs. SIVT

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

13 Experts Share Their Mobile Success Secrets

13 Experts Share Their Mobile Success Secrets

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]