Mobile Ad Fraud

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.

Types of Mobile Ad Fraud

There are  15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.

Mobile Ad Fraud Solutions

Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spendprotect your data and make your investment more efficient and impactful by ensuring you are getting real users.

  • Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings. 
  • Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Programmatic Work? All of Your Programmatic Q&A

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]