Mobile Ad Fraud

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.

Types of Mobile Ad Fraud

There are  15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.

Mobile Ad Fraud Solutions

Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spendprotect your data and make your investment more efficient and impactful by ensuring you are getting real users.

  • Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings. 
  • Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]