Mobile Ad Fraud

Mobile Ad Fraud

What is Mobile Ad Fraud?

Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.

Types of Mobile Ad Fraud

There are  15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.

Mobile Ad Fraud Solutions

Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spendprotect your data and make your investment more efficient and impactful by ensuring you are getting real users.

  • Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings. 
  • Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
ecommers ad fraud

Protecting eCommerce from Ad Fraud

Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]

ad fraud

Warning Signs of Ad Fraud

Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]

mobile gaming

Mobile Gaming 2020 Review

Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]