Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by exploiting the mobile advertising processes. The objective of fraudsters is to steal from advertising budgets.
Types of Mobile Ad Fraud
There are 15 different types of mobile ad fraud. The most common ad fraud types are: device farms, SDK spoofing, click spamming (click flooding), click injection, bots and emulators, and incent abuse.
Mobile Ad Fraud Solutions
Intercept is a mobile ad fraud solution tool that keeps fraudulent installs out, and lets valuable users in. With Interceptd you can optimize your ad spend, protect your data and make your investment more efficient and impactful by ensuring you are getting real users.
Interceptd offers a Fraud Consultancy Model, providing account based full services, customer reports, and recommendations on rule-settings.
Interceptd comes with a background in campaign optimization to improve your ROAS and indirectly empower your LTV by reducing your acquisition costs.