Missing Install Referral Time

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Missing Install Referral Time

Install Referrer Time is provided by Google for Android campaigns and they include information about landing time to Play Store page, Install begin time and Install finish time. Not all attribution tools are capable of providing these three timestamps; however if your app has an SDK which is capable of collecting this information, not having this information in high percentages indicates fraudulent activity, including SDK Spoofing and 3rd party store downloads.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Programmatic Work? All of Your Programmatic Q&A

March 20, 2020

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

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4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

March 19, 2020

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

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What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

March 16, 2020

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

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