Missing Install Referral Time

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Missing Install Referral Time

Install Referrer Time is provided by Google for Android campaigns and they include information about landing time to Play Store page, Install begin time and Install finish time. Not all attribution tools are capable of providing these three timestamps; however if your app has an SDK which is capable of collecting this information, not having this information in high percentages indicates fraudulent activity, including SDK Spoofing and 3rd party store downloads.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Top 5 Best Marketing Attribution Software Solutions

March 15, 2023

Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]

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15 Apps Removed from Google Play for Mobile Ad Fraud

January 19, 2023

Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]

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6 Signs You Need a Mobile Ad Fraud Solution

January 9, 2023

Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]

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