Missing Install Referral Time

Missing Install Referral Time

Install Referrer Time is provided by Google for Android campaigns and they include information about landing time to Play Store page, Install begin time and Install finish time. Not all attribution tools are capable of providing these three timestamps; however if your app has an SDK which is capable of collecting this information, not having this information in high percentages indicates fraudulent activity, including SDK Spoofing and 3rd party store downloads.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

click injection

What is Click Injection?

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

IDFA 101: The Past and Present of Mobile Advertising on iPhones

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]

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