Missing Install Referral Time

Missing Install Referral Time

Install Referrer Time is provided by Google for Android campaigns and they include information about landing time to Play Store page, Install begin time and Install finish time. Not all attribution tools are capable of providing these three timestamps; however if your app has an SDK which is capable of collecting this information, not having this information in high percentages indicates fraudulent activity, including SDK Spoofing and 3rd party store downloads.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

How-to-re-engage-users-who-have-abandoned-your-app-after-first-use-_Interceptd

How to re-engage users who have abandoned your app after first use?

Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]

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