Missing Install Referral Time

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Missing Install Referral Time

Install Referrer Time is provided by Google for Android campaigns and they include information about landing time to Play Store page, Install begin time and Install finish time. Not all attribution tools are capable of providing these three timestamps; however if your app has an SDK which is capable of collecting this information, not having this information in high percentages indicates fraudulent activity, including SDK Spoofing and 3rd party store downloads.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

September 13, 2019

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

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E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

September 10, 2019

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

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What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

September 6, 2019

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

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