Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.
Reading Time: 3minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]