Last Click Attribution (LCA)

Last Click Attribution (LCA)

Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
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How to Prevent Ad Fraud Before and During the Holiday Season?

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

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What is Invalid Traffic

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

Play to Earn Mobile Gaming

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]

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