Last Click Attribution (LCA)
Posts about Mobile Fraud
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Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.
Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]