Last Click Attribution (LCA)

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Last Click Attribution (LCA)

Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.

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Posts about Mobile Fraud

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The Condition of Mobile Ad Fraud 2021

January 17, 2022

Reading Time: 4 minutes   -What is Ad Fraud? Ad fraud is the term for the advertisement mediums directing and manipulating ads in shady and deceptive means. Besides harming the ad […]

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How to Identify Mobile Ad Fraud?

December 23, 2021

Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]

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How Fraudsters Make Money: Everything you Need to Know About Ad Fraud

November 29, 2021

Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]

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