Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]