Last Click Attribution (LCA)

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Last Click Attribution (LCA)

Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.

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Posts about Mobile Fraud

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Wrong Assumptions of SKAdNetwork and The Reality After the Loss of IDFA

April 13, 2021

Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users in data privacy by taking back IDFA (ID For Advertisers), mobile app marketers […]

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How Does Mobile Ad Fraud Impact Your ROI?

March 31, 2021

Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]

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Mobile Ad Fraud 2021 Predictions

March 25, 2021

Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]

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