Last Click Attribution (LCA)

Last Click Attribution (LCA)

Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
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3 Things You Should Know Before Working With Influencers

Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]

Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

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2020 Q1 Mobile Ad Fraud Detection

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

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