Last Click Attribution (LCA)

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Last Click Attribution (LCA)

Last Click Attribution is a digital analytics model in which the “last click” is given credit for a conversion event. In the context of mobile install advertising; when a user installs the advertiser’s app from an ad they have clicked on, the media supplier who has generated the user's click is given credit for the install. The industry standard Last Click Attribution Window is 7 days.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Most Commonly Ad Fraud Methods

September 28, 2021

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

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How to Prevent Click Fraud

September 16, 2021

Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]

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Growing Ad Fraud – Top 6 Countries

September 8, 2021

Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]

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