Mobile Ad Fraud Types
IP Quality Definition
Many fraudsters try to hide their footprints by using anonymous IPs such as hosting servers, VPNs or proxies. This type of ad fraud can be detected on click level.
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]