IP Mismatch vs CTIT

IP Mismatch vs CTIT

IP mismatch occurs when click IPs and install IPs do not match with each other. While this can be normal for users who are mobile or when click to install time is prolonged; fake installs can be detected by cross-checking time patterns and mismatched IPs. In a clean traffic, a certain pattern with click to install time and IP mismatch ratio should emerge for a publisher.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
holiday-season-ad-fraud

How to Prevent Ad Fraud Before and During the Holiday Season?

Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

invalid_traffic

What is Invalid Traffic

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many […]

Play to Earn Mobile Gaming

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started