IP mismatch occurs when click IPs and install IPs do not match with each other. While this can be normal for users who are mobile or when click to install time is prolonged; fake installs can be detected by cross-checking time patterns and mismatched IPs. In a clean traffic, a certain pattern with click to install time and IP mismatch ratio should emerge for a publisher.
Reading Time: 3minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]