IP mismatch occurs when click IPs and install IPs do not match with each other. While this can be normal for users who are mobile or when click to install time is prolonged; fake installs can be detected by cross-checking time patterns and mismatched IPs. In a clean traffic, a certain pattern with click to install time and IP mismatch ratio should emerge for a publisher.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]