IP mismatch occurs when click IPs and install IPs do not match with each other. While this can be normal for users who are mobile or when click to install time is prolonged; fake installs can be detected by cross-checking time patterns and mismatched IPs. In a clean traffic, a certain pattern with click to install time and IP mismatch ratio should emerge for a publisher.
Reading Time: 4minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]