IP Entropy

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IP Entropy

Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Optimizing eCommerce Product Pages for Mobile Conversion

Optimizing eCommerce Product Pages for Mobile Conversion

November 18, 2019

Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]

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The Different Types of Invalid Traffic (IVT): GIVT vs

Types of Invalid Traffic (IVT): GIVT vs. SIVT

November 15, 2019

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

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13 Experts Share Their Mobile Success Secrets

13 Experts Share Their Mobile Success Secrets

November 13, 2019

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]

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