IP Entropy

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IP Entropy

Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

June 20, 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

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How to Monitor & Manage Mobile Ad Fraud

May 13, 2022

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

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Simple metrics to understand if you are a victim of fraud

April 28, 2022

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

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