IP Entropy

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IP Entropy

Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Most Commonly Ad Fraud Methods

September 28, 2021

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

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How to Prevent Click Fraud

September 16, 2021

Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]

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Growing Ad Fraud – Top 6 Countries

September 8, 2021

Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]

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