IP Entropy
Posts about Mobile Fraud
Read more about the latest news posts about mobile ad fraud and be informed
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Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.
Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]