IP Entropy

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IP Entropy

Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Detecting and Preventing Click Spamming

April 9, 2019

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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Effect of IP while dealing with mobile ad fraud

January 29, 2019

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

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The Essentials of Mobile Attribution Fraud

December 19, 2018

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

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