Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]