IP Entropy

IP Entropy

Fraud-free traffic should have a homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt the homogeneity of the distribution. Homogeneity of the IP distribution on clicks is analyzed through Machine Learning algorithms.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Top 5 Best Marketing Attribution Software Solutions

Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]

15 Apps Removed from Google Play for Mobile Ad Fraud

Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]

6 Signs You Need a Mobile Ad Fraud Solution

Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]

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