Why choose Interceptd?

Explore the ingenious defense to protect your mobile marketing budget by ensuring you are acquiring real mobile app users.
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See Full Comparison

Interceptd
$20 month
  • Independent solution to analyze all transaction types
  • Flagging previous installs and events from fraudster publishers
  • Raw data support with complete transparency and unlimited size
  • Publisher level customizable protection rules
  • Works with all app versions, once integration is done no need to update it
  • Automated number confirmation & deduction process
  • Dynamic and machine learning supported fraud & anomaly detection algorithms
Branch
$30 month
  • Pricing ties to "attributed installs" even if attribution was wrong
  • Works with completely deterministic approach and misattribution happens
  • Limited raw data and lack of transparency for publisher
  • App level customization
  • Need to integrate SDK and keeping it at latest version
  • Completely manual deduction process
  • Pre-set filters to detect fraud

Integrated with 180+ Partners

 Learn why Branch is not enough

False-negatives are in favor of an MMP’s business model. If an MMP has an anti-fraud detection system, it should be included in its core attribution service. Otherwise, there is a conflict of interest. We are an independent auditor dedicated to intercepting fraud attempts handling thousands of impressions per second each of which helps the platform learn and become more efficient. Learn why customers prefer Interceptd as a fraud protection & detection tool.

FRAUD DETECTION AND PREVENTION

Protect your marketing budget & data

Interceptd offers 20+ custom fraud detection alarms to identify fraudulent activity prior to the click reaching the Google Play or App Store. 

AUTOMATED OPTIMIZATIONS

Boost ROAS by eliminating fraudulent traffic sources

Automated sub-publisher blacklisting based on fraud detection alarms; helps users to customize and optimize campaigns based on their performance KPIs by blocking sources based on conversion rates.

RULE-BASED TRAFFIC VERIFICATION

Set & customize block rules for each campaign

Interceptd allows each fraud type to continue being used as an alarm, or it can actively block publishers. 

DEDUCTION AUTOMATION

Auto-notify supply partners with strong pieces of evidence

Publishers gain access to view campaign-level rejected installs and fraud reports. The Interceptd Revenue Report makes communicating campaign summaries with your supply partners easy.

ADVANCED REPORTING

Observe your ROAS & Savings with transparent reporting

Return on Ad Spend (ROAS) calculation and estimated saving analytics dashboard.

INFLUENCER ANALYTICS DASHBOARD

Track the impact of your influencer campaigns

Analyze influencer audience, engagement, URLs and posts in-depth before and during an Instagram influencer campaign. 

You lose $1 out of every $3 to ad fraud.

Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.

Schedule a Free Consultancy

Interceptd Case Studies

eCommerce

E-Commerce App | Case Study

We saved $600K+ ad budget from mobile ad fraud in 9 months.

Discover how an e-commerce app maximized ROAS by eliminating fraud and increasing the quality and quantity of target users with Interceptd.

Learn More

Retail Coupon App

Retail Coupon App | Case Study

We saved $130K+ ad budget from mobile ad fraud in 90 days.

Find out how we helped a retail coupon app to explore the cause of a decrease in organic installs, and to optimize event conversions originating from inventory sources.

Learn More

Social Network App

Social Network App | Case Study

Saved $32K+ ad budget from mobile ad fraud in 90 days.

Discover how a social networking app decreased event costs by initiating real-time blacklisting of click-spamming sources.

Learn More

How Interceptd Compares to Branch

Features

  • No need to integrate SDK.

    No need to integrate SDK.

  • Real Time Click Fraud Protection

    Real Time Click Fraud Protection

  • Event Analytics & Funnels

    Event Analytics & Funnels

  • Raw Data Analysis For Deduction

    Raw Data Analysis For Deduction

  • Customizable Protection Rules

    Customizable Protection Rules

  • Customizable Protection Rules

    Customizable Protection Rules

  • Free Raw Data Support

    Free Raw Data Support

  • Affiliate Redirect Analysis

    Affiliate Redirect Analysis

  • Unified Link Shortener with Fraud Protection

    Unified Link Shortener with Fraud Protection

  • Dedicated Account Automationn

    Dedicated Account Automationn

  • Deduction Reports Manager

    Deduction Reports Manager
Interceptd

  • No need to integrate SDK.

  • Real Time Click Fraud Protection

  • Event Analytics & Funnels

  • Raw Data Analysis For Deduction

  • Customizable Protection Rules

  • Customizable Protection Rules

  • Free Raw Data Support

  • Affiliate Redirect Analysis

  • Unified Link Shortener with Fraud Protection

  • Dedicated Account Automationn

  • Deduction Reports Manager

Branch

  • No need to integrate SDK.

  • Real Time Click Fraud Protection

  • Event Analytics & Funnels

  • Raw Data Analysis For Deduction

    Partially

  • Customizable Protection Rules

  • Customizable Protection Rules

    Partially

  • Free Raw Data Support

    +Charge

  • Affiliate Redirect Analysis

  • Unified Link Shortener with Fraud Protection

    Without Protection

  • Dedicated Account Automationn

  • Deduction Reports Manager

    Partially

Get a Free Ad Fraud Consultancy

Want to talk about how you can identify the best campaign channels to pursue on a macro level, become more efficient and impactful with your ad spend, block fraudulent installs, and yield higher – quality users?

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