Mobile Ad Fraud Types
Install Hijacking (IH)
Install Hijacking Definition
Install hijacking is one of the types of mobile ad fraud in which the fraudster infects a user’s device with malware to monitor their activity within the app store. When the user is about to download the advertiser’s app, this is detected by the malware, and the fraudster then fires a single fake click at the MMP to gain credit for that organic install.
How Does This work?
Click injection is a type of install hijacking. However, install hijacking is more complicated than click injection. Most of the time, In click hijacking, malware is hidden in applications, and users can hardly detect it. When an install begins, the fraudster sends a fake click to make a profit from the last-click attribution on MMP (Mobile Measurement Partner).
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