Install Hijacking

Mobile Ad Fraud Types 

Install Hijacking (IH)

Install Hijacking Definition

Install hijacking is one of the types of mobile ad fraud in which the fraudster infects a user’s device with malware to monitor their activity within the app store. When the user is about to download the advertiser’s app, this is detected by the malware, and the fraudster then fires a single fake click at the MMP to gain credit for that organic install.

How Does This work?

Click injection is a type of install hijacking. However, install hijacking is more complicated than click injection. Most of the time, In click hijacking, malware is hidden in applications, and users can hardly detect it. When an install begins, the fraudster sends a fake click to make a profit from the last-click attribution on MMP (Mobile Measurement Partner). 

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started