Mobile Ad Fraud Types
Install Hijacking (IH)
Install Hijacking Definition
Install hijacking is one of the types of mobile ad fraud in which the fraudster infects a user’s device with malware to monitor their activity within the app store. When the user is about to download the advertiser’s app, this is detected by the malware, and the fraudster then fires a single fake click at the MMP to gain credit for that organic install.
How Does This work?
Click injection is a type of install hijacking. However, install hijacking is more complicated than click injection. Most of the time, In click hijacking, malware is hidden in applications, and users can hardly detect it. When an install begins, the fraudster sends a fake click to make a profit from the last-click attribution on MMP (Mobile Measurement Partner).
Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]
Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]
Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]