Install Hijacking

Mobile Ad Fraud Types 

Install Hijacking (IH)

Install Hijacking Definition

Install hijacking is one of the types of mobile ad fraud in which the fraudster infects a user’s device with malware to monitor their activity within the app store. When the user is about to download the advertiser’s app, this is detected by the malware, and the fraudster then fires a single fake click at the MMP to gain credit for that organic install.

How Does This work?

Click injection is a type of install hijacking. However, install hijacking is more complicated than click injection. Most of the time, In click hijacking, malware is hidden in applications, and users can hardly detect it. When an install begins, the fraudster sends a fake click to make a profit from the last-click attribution on MMP (Mobile Measurement Partner). 

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
ecommers ad fraud

Protecting eCommerce from Ad Fraud

Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]

ad fraud

Warning Signs of Ad Fraud

Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]

mobile gaming

Mobile Gaming 2020 Review

Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started