Install Farm

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Install Farm

This is a physical location full of active phones, mounted on displays. These fraudsters own a portfolio of real applications (publishers) which display ads. Low-paid workers click on advertising creatives and install the advertiser's app. The fraudsters ensure that the installs mirror human behavior, making them difficult to detect.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

June 21, 2019

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

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Misconceptions About Mobile Ad Fraud

June 14, 2019

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

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Detecting and Preventing Click Spamming

April 9, 2019

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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