This is a physical location full of active phones, mounted on displays. These fraudsters own a portfolio of real applications (publishers) which display ads. Low-paid workers click on advertising creatives and install the advertiser's app. The fraudsters ensure that the installs mirror human behavior, making them difficult to detect.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]