Incentivised Traffic

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Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Detecting and Preventing Click Spamming

April 9, 2019

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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Effect of IP while dealing with mobile ad fraud

January 29, 2019

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

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The Essentials of Mobile Attribution Fraud

December 19, 2018

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

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