Incentivised Traffic

Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
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Reading Time: 3 minutes   Billions of dollars are lost every year in mobile ad fraud, advertisers’ budgets are wasted and ad performance is curtailed. Experts predict that the costs associated […]

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