Incentivised Traffic

Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
skad network

Apple on SKAdNetwork and Private Click Measurement

Reading Time: 3 minutes The new update is official and happening. This will affect the way we use Facebook ads. Apple’s three new application policies will take effect in the short […]

ecommers ad fraud

Protecting eCommerce from Ad Fraud

Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]

ad fraud

Warning Signs of Ad Fraud

Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]

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