Incentivised Traffic
Posts about Mobile Fraud
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Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.
Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]
Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]
Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]