Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.
Reading Time: 4minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]