Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]