Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.
Reading Time: 3minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]