Incentivised Traffic

<< Back to Glossary

Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

Learn More

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

September 13, 2019

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

Read more
E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

September 10, 2019

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

Read more
What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

September 6, 2019

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

Read more

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started