Incentivised Traffic

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Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Programmatic Work? All of Your Programmatic Q&A

March 20, 2020

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

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4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

March 19, 2020

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

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What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

March 16, 2020

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

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