Incentivised Traffic

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Incentivised Traffic

Sometimes, in order to boost app rankings, advertisers will offer incentives, like monetary rewards, to people who install the app. Incentivized traffic cannot be counted as a fraud when both parties (advertiser and publisher) are aware of the type of traffic. It has been a method for fraudsters to mix incentivized traffic to legitimate traffic in order to achieve daily install caps.

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Posts about Mobile Fraud

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Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

June 18, 2020

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

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2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

May 20, 2020

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

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How to re-engage users who have abandoned your app after first use?

May 9, 2020

Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]

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