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How to Increase App Retention

Reading Time: 3 minutes

After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the game will be over in a few months. Maximizing the retention of mobile applications should be your primary goal, as loyal users can get the most benefit. As part of your mobile marketing strategy, app retention is one of the most important indicators and overlooked.

First, let’s define the retention rate of the application. The retention rate represents the number of users still using the application after a certain period. The application retention rate is high, indicating that people like to use the application and benefit from its features.

Following are few strategies to increase app retention:

Track data as early as possible

Data tracking should start as soon as possible to accurately measure the retention and improvement of the indicator over a period of time. It provides you with everything you need to measure performance and determine the strategies and features that have impacted you. Health of your data is crucial to measure your performance and plan your marketing activities. Interceptd’s real-time fraud prevention solution prevents your marketing budget from fraudulent spend.

Push Notifications

Push notifications are another great way to increase user engagement and retention. However, we all know that constant notifications can be annoying. When this threshold is reached, all applications and audiences are different. Basically, how often can you send a message before the user is frustrated?

Suppose you are using a social media application such as Instagram or TikTok. In that case, users will use notifications to let you know that your post has received your viewers’ participation. Secondly, knowing that posts get likes and comments is the main benefit of the app to stay hooked on push notifications. Make sure the user can choose to disable it.

Use in-app messages.

Studies have shown that companies that use in-app messaging have a 3.5-fold increase in user retention compared to companies that do not use in-app messaging at all. Therefore, if you want to increase your mobile app’s loyalty, it is worth knowing the best practices for in-app messaging.

Optimize user onboarding.

Onboarding is an essential step in the user journey and maybe the most important to achieving high retention rates. You are already in the process of acquiring users, and they have opened your application, so you must guide the user through your application for the first session. When optimizing user onboarding, please consider the following factors:

  • Please keep it simple.
  • Be visual.
  • Identify which features have become second nature.
  • End onboarding with a CTA.

Loyalty Programs

The higher the user satisfaction, the higher the loyalty to the app. Reward user loyalty. Reward programs, points, and gift cards are part of many ways to please users. Please indicate that you appreciate their presence in the app.

The Starbucks app is a famous example that uses points to attract users. The app earns points every time a user buys coffee, so buy more coffee to spend points. Loyalty cycles allow you to use your application multiple times, allowing you to retain users for extended periods.

App Store Optimization (ASO)

ASO is a way to change the app store’s entry and improve rankings. It helps increase retention by attracting high-value users and transparently expressing expectations when installing mobile apps.

You can perform ASO by following the app name and description, icons, iOS keywords, screenshots, and videos. Most of the acclaimed apps use bullet points in their descriptions to make it easier for users to understand their expectations. Completing ASO will bring organic traffic to your application. Generally, they are the longest restricted and most valuable users because they have shown interest in mobile applications but have not been exposed to advertisements.

Final Words

Users are your most valuable asset. Once you’ve created the right product, direct your efforts to build a strong relationship with your customers. User retention is more than just a flashy marketing term. It is one of the main factors affecting a company’s growth and profitability.

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