E-commerce App | Case Study

Saved $600K+ ad budget from mobile ad fraud in 9 months.

Challenge

Our customer, E-commerce Gift App, wanted to maximize returns on their advertising spend (ROAS) by optimizing their inventory sources, eliminating fraud and increasing the quality and quantity of target users.

Goals

  • Allocate their marketing budget to the best-performing, most efficient sources and make data-based decisions without compromising the user volume
  • Prove to the ad networks that the influx of low-performing users are actually the result of fraudulent activities among their inventory sources 
  • Limit costs resulting from any revenue events

Solution

  • Initiated real-time blacklisting to eliminate device farms and other low-converting fraudulent sources 
  • Identified the sources stealing attribution from already-converted organic users
  • Developed a transparent “partner dashboard” to provide  ad networks with real-time feedback about their suppliers
  • Established automated deductions to charge back the budget spent on fraudulent activities

Results

Savings

0 K+

$14K weekly savings on their ad spend, which our customer redirected to more efficient ad sources, increasing the quality of users.

Cost of Event Purchase (CPA)

0 %

Average 26.3% decrease in cost of each purchase event

Clean Installs

0 %

Clean installs have increased from 5% to 45.7% in just 3 months.

You lose $1 out of every $3 to ad fraud.

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MMP Comparison

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more fraudulent in-app events blocked by Interceptd

0 x

more fraudulent installs blocked by Interceptd

Causes of Install Blocks (%)

Causes of Event Blocks (%)