E-commerce App | Case Study
Saved $600K+ ad budget from mobile ad fraud in 9 months.
Challenge
Our customer, E-commerce Gift App, wanted to maximize returns on their advertising spend (ROAS) by optimizing their inventory sources, eliminating fraud and increasing the quality and quantity of target users.
Goals
- Allocate their marketing budget to the best-performing, most efficient sources and make data-based decisions without compromising the user volume
- Prove to the ad networks that the influx of low-performing users are actually the result of fraudulent activities among their inventory sources
- Limit costs resulting from any revenue events
Solution
- Initiated real-time blacklisting to eliminate device farms and other low-converting fraudulent sources
- Identified the sources stealing attribution from already-converted organic users
- Developed a transparent “partner dashboard” to provide ad networks with real-time feedback about their suppliers
- Established automated deductions to charge back the budget spent on fraudulent activities
Results
Savings
0 K+
$14K weekly savings on their ad spend, which our customer redirected to more efficient ad sources, increasing the quality of users.
Cost of Event Purchase (CPA)
0 %
Average 26.3% decrease in cost of each purchase event
Clean Installs
0 %
Clean installs have increased from 5% to 45.7% in just 3 months.
You lose $1 out of every $3 to ad fraud.
Make your investment more efficient by ensuring you are getting real users. Schedule a free consultancy now and learn what Interceptd can do for you.
MMP Comparison
0 x
more fraudulent in-app events blocked by Interceptd
0 x
more fraudulent installs blocked by Interceptd
Causes of Install Blocks (%)
Causes of Event Blocks (%)
