Retail Coupon App | Case Study

Saved $130K+ ad budget from mobile ad fraud in 90 days.

Challenge

A Retail Coupon App wanted to determine the cause of a decrease in new organic users, and to optimize event conversions originating from inventory sources.

Goals

Assure correct measurement of all channels accurately and transparently to protect our customer’s marketing data
Identify the sources stealing attribution from already- converted organic users
Identify why a huge number of events are coming from such a small amount of installs

Solution

Initiated real-time blacklisting of click-spamming sources to prevent any increases in organic cannibalization problems
Arranged meetings with ad networks to constructively identify fraudulent suppliers
Developed a transparent “partner dashboard” to provide ad networks with real-time feedback about their suppliers

Results

Savings

0 K+

Savings on their ad spend, which the customer redirected to more efficient ad sources, increasing the quality of users.

Cost of Event Purchase (CPA)

0 %

Average 30.9% decrease in the cost of each purchase event.

Clean Installs

0 %

Clean Installs increased from 68% to 91% in just 4 weeks.

You lose $1 out of every $3 to ad fraud.

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