A Retail Coupon App wanted to determine the cause of a decrease in new organic users, and to optimize event conversions originating from inventory sources.
- Assure correct measurement of all channels accurately and transparently to protect our customer’s marketing data
- Identify the sources stealing attribution from already- converted organic users
- Identify why a huge number of events are coming from such a small amount of installs
- Initiated real-time blacklisting of click-spamming sources to prevent any increases in organic cannibalization problems
- Arranged meetings with ad networks to constructively identify fraudulent suppliers
- Developed a transparent “partner dashboard” to provide ad networks with real-time feedback about their suppliers
Cost of Event Purchase (CPA)
You lose $1 out of every $3 to ad fraud.
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