Automated sub-publisher blacklisting based on click-to-install and install-to-event rates.
Campaign Health Check
- A single check button at Campaign List helps you to check if your campaign tracking URL is redirecting to correct Store Page or not.
- Interceptd automatically blocks traffic from wrong countries so that you can audit ad network targeting.
Campaign Budget Control
‘End date is reached’ and ‘Budget is reached’ alarms block your campaign’s traffic automatically when campaign end date or budget is reached, and you will get notifications via Slack or email.
‘Daily cap is reached’ alarm blocks your campaign’s traffic automatically when the campaign reaches its daily cap, and you will get notifications via Slack or email.
High Conversion Speed rule blocks sub-publishers that are providing a high number of installs in a short period of time, preventing your daily cap to be wasted on fraudulent sources.
Why use separate dashboards for campaign management and fraud detection. You don’t need to switch between different dashboards i.e. campaign management and fraud prevention platforms to manage campaigns and detect fraud
Interceptd’s dashboard provides control over budget, cap control and ensures tracking URLs are working.
Actionable Fraud Summary
Fraud Summary Bar on the Campaign List Page allows you to monitor how many installs of your campaigns are subject to fraud on the macro level. And Sankey Diagram on Campaign Details visualises how many fraudulent installs are provided from which publisher and the type of fraudulent install.
Via Interceptd, you can easily track the number of in-app events provided on the sub-publisher level. Using KPI Preferences settings, you can define specific KPI events for your campaigns and track via single dashboard.
Automatic Publisher Blocking
Instead of rejecting individual installs, Interceptd can blacklist publishers automatically and block their clicks to prevent further fraudulent traffic even before install occurs.
Interceptd follows behavioural patterns of publishers to flag fraudsters on click information/install information/IP information.
Real-Time Fraud Prevention
Interceptd gets into the redirection path to control-click redirection and install postbacks. We detect fraudulent traffic before a click reaches the store page and blocks the tracking redirection to prevent fraudulent activity.
Interceptd eliminates resource wastage by automatically blocking offending publishers. A dynamic fraud prevention platform monitors behavioural patterns to identify new types of fraud.
Click To Install Optimization
Interceptd helps users to optimize campaigns based on their performance KPIs by blocking sources based on Click-to-Install & Install-to-Event conversion rates.
You can blacklist low-quality sub-publishers based on custom rules assigned to each campaign and publisher.
Not all campaigns should rely on pre-determined global fraud and campaign rules.
In Interceptd, every campaign and its sources can have different rulesets, which can be customised as you wish.
Rule-Based Traffic Verification
Interceptd allows each fraud type to either be kept as an alarm, or it can actively block publishers. Additionally, you can optimize your campaigns based on desired CTI rates and track the performance of each publisher with regard to the pre-set Install-to-Event rates.
Easy Deduction Process
Interceptd does not post-back rejected installs so that you don’t have to struggle with long and painful deduction processes. You can also filter sub-publishers based on their quality for an easy deduction process
Publisher Dashboard *Coming Soon
Supply partners will able to see rejected installs and fraud reports transparently.
Via Revenue Report, it will be much easier to complete number confirmation processes.
Advanced Reports *Coming Soon
Using Interceptd you can send automated emails to partners notifying them of blacklisted publishers and share Campaign data, Detailed reports include KPI rules, Reasons of Blocks and Historical Performance.
Via incoming partner management features, ad sources will not have to run campaigns blind without feedback which causes time/money waste and long deduction/confirmation processes.
Fraud Types and Alarms
Click spamming is a fraud type where a network simulates high number of fake clicks from real devices in hopes of getting the attribution of organic installs. Most of the installs have long click-to-install times. Since the installs are actually organic, ad budget is wasted on highly engaged legitimate users.
Click Injection and CTIT Anomaly
Click injection occurs when a fraudulent app on a device listens to other app installs on the device and creates fake clicks while the install is in progress. It results in claiming the attribution of installs and generally click-to-install times are short.
High Conversion Speed
High Conversion Speed occurs when fraudsters provide high number of fake clicks and convert them into fake installs with a sudden bursts. Since the installs are fake, in-app activity is almost non-existent. Trying to decrease suspicion, clicks may be provided over a longer time. This may also happen when your ad is placed on a well known offer walls. Fraudster using SDK spoofing also send burst of conversions when they figure out how to fool attribution SDKs.
Device farms uses real or simulated devices and they click on ads and convert them into installs then reset the devices to start over. They may provide as much clicks or installs as they want; however using limited number of device to provide high volume leaves a distinctive pattern behind.
OS Version Mismatch
Operating System mismatch occurs when fraudsters provide installs from devices which have older OS versions than the one targeted for that specific campaign. This may be a footprint of a fraud since many farms use old operating system devices. This alarm can also be used for auditing ad network targetings.
Duplicate IP occurs when many installs are received from the clicks that are from same IP in a small period of time. Although duplicate IP might result from many people using the same public wifi, it is more probably a pattern fraudsters leave behind when they providing installs from the same physical location.
Country mismatch occurs when clicks are provided from a country other than the one targeted for that specific campaign. It might occur from wrong targeting, as well as fraudulent activity. Detecting this on click level helps you to save campaign budgets. This alarm can also be used for auditing ad network targetings.
App Version Mismatch
App version mismatch alarm triggers when targeted app version and installed app version do not match with each other. This alarm can also be used for auditing ad network targetings.
Many fraudsters try to hide their footprints by using anonymous IPs such as hosting servers, VPNs or Proxies. This type of fraud can be detected on click level.
IP Mismatch vs CTIT
IP mismatch occurs when click IPs and install IPs do not match with each other. While this can be normal for users who are mobile or when click to install time is prolonged; fake installs can be detected by cross-checking time patterns and mismatched IPs. In a clean traffic, a certain pattern with click to install time and IP mismatch ratio should emerge for a publisher.
Fraud-free traffic should have an homogeneous IP distribution. Even though fraudsters switch IPs regularly to hide their footprints, they disrupt homogeneity of the distribution.