Mobile Ad Fraud
Fake Installs (FI)
Fake Installs Definition
Fake Install occurs when a fraudster uses device emulation software, or SDK spoofing, to fake real install events by manipulating attribution algorithms.
Why is fake Install is crucial?
Many types of mobile ad fraud involve the stealing of paid or organic genuine installs. n. However, in some cases, fraudsters simply simulate fake installs, that are not related to any real paid or organic install. This is usually an indication of SDK spoofing or device emulation software.
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]