Duplicate IP occurs when many installs are received from the clicks that are from the same IP in a small period of time. Although duplicate IP might result from many people using the same public wifi, many people seeing the same ad to click from the same physical location in a short period of time is highly improbable. It is more probably a pattern fraudsters leave behind when they provide installs from the same physical location or generate installs to several campaigns before switching to a new IP.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]