Duplicate IP occurs when many installs are received from the clicks that are from the same IP in a small period of time. Although duplicate IP might result from many people using the same public wifi, many people seeing the same ad to click from the same physical location in a short period of time is highly improbable. It is more probably a pattern fraudsters leave behind when they provide installs from the same physical location or generate installs to several campaigns before switching to a new IP.
Reading Time: 3minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]