Mobile Ad Fraud Types
Device Farm (DF)
Mobile Device Farm Definition
Device farms are type of mobile ad fraud which uses real or simulated mobile devices to click on ads and convert them into installs. Then those devices are reset and the process is repeated. They may provide as many clicks or installs as desired; however, using a numerous devices to provide high volume of clicks and installs leaves a distinctive pattern.
Prevent from Device Farm
Get comfortable with examining your data (app data, MMP data, business intelligence data). Get to know unfamiliar metrics, such as IP Address, Google Store Referrer Times, CTIT and App Version.
Understanding your data is the key to identify the fraud method. For instance, Intelligent Device Farms require the study of the distribution of events over time, like event funnel, time to reach an event, and time between events.
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