Device Farm
Mobile Ad Fraud Types
Device Farm (DF)
Mobile Device Farm Definition
Device farms are type of mobile ad fraud which uses real or simulated mobile devices to click on ads and convert them into installs. Then those devices are reset and the process is repeated. They may provide as many clicks or installs as desired; however, using a numerous devices to provide high volume of clicks and installs leaves a distinctive pattern.
Prevent from Device Farm
Get comfortable with examining your data (app data, MMP data, business intelligence data). Get to know unfamiliar metrics, such as IP Address, Google Store Referrer Times, CTIT and App Version.
Understanding your data is the key to identify the fraud method. For instance, Intelligent Device Farms require the study of the distribution of events over time, like event funnel, time to reach an event, and time between events.
Posts about Mobile Fraud
Read more about the latest news posts about mobile ad fraud and be informed
Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]