Country mismatch occurs when clicks are provided from a country other than the one targeted for that specific campaign. It might occur from wrong targeting, as well as fraudulent activity. Detecting this on click level helps you to save campaign budgets. This alarm can also be used for auditing ad network targetings.
Reading Time: 3minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]