Country mismatch occurs when clicks are provided from a country other than the one targeted for that specific campaign. It might occur from wrong targeting, as well as fraudulent activity. Detecting this on click level helps you to save campaign budgets. This alarm can also be used for auditing ad network targetings.
Reading Time: 3minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]