Click to Install Time - CTIT

CTIT | Click to Install Time

CTIT Definition

Click to install time (CTIT) is a type of distribution modeling which help to detect mobile ad fraud such as click injection and click spamming(click flooding).

A vital metric  used to understand and detect ad fraud is CTIT distribution rates. Generally, a CTIT distribution of 75% of installs occurring within the first hour is indicative of ad fraud along with 94% of installs occurring within the first 24 hours is also indicative of ad fraud . The general benchmark : and 94% of installs occur within 24 hours following a click. If your data is out of the distribution rates, advertisers should consider checking their traffic quality. 

Search
Get the latest content first

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Programmatic Work? All of Your Programmatic Q&A

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud

4 Trustworthy Tips for Advertisers to Avoid Ad Fraud 

Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]

What is An Attribution Tool & Which One is Best?

What is An Attribution Tool & How to Select the Best?

Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started