Click to Install Time - CTIT

CTIT | Click to Install Time

CTIT Definition

Click to install time (CTIT) is a type of distribution modeling which help to detect mobile ad fraud such as click injection and click spamming(click flooding).

A vital metric  used to understand and detect ad fraud is CTIT distribution rates. Generally, a CTIT distribution of 75% of installs occurring within the first hour is indicative of ad fraud along with 94% of installs occurring within the first 24 hours is also indicative of ad fraud . The general benchmark : and 94% of installs occur within 24 hours following a click. If your data is out of the distribution rates, advertisers should consider checking their traffic quality. 

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How to Identify Mobile Ad Fraud?

Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]

How Fraudsters Make Money: Everything you Need to Know About Ad Fraud

Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]

The Most Commonly Ad Fraud Methods

Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started