Click to Install Time - CTIT
Click to install time (CTIT) is a type of distribution modeling which help to detect mobile ad fraud such as click injection and click spamming(click flooding).
A vital metric used to understand and detect ad fraud is CTIT distribution rates. Generally, a CTIT distribution of 75% of installs occurring within the first hour is indicative of ad fraud along with 94% of installs occurring within the first 24 hours is also indicative of ad fraud . The general benchmark : and 94% of installs occur within 24 hours following a click. If your data is out of the distribution rates, advertisers should consider checking their traffic quality.
Get the latest content first
Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]
Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]
Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]