Mobile Ad Fraud Types
Click Spamming (CS)
Click Spamming Definition
Click spamming is a type of attribution fraud, where fraudsters simulates a number of fake clicks from real devices in hopes of getting the attribution of an organic install. Many fraudulent install shave long click-to-install times. Since the installs are actually organic, ad budget is wasted on highly engaged legitimate users which would have been acquired organically.
What is Click Spamming?
As an advertiser or marketer, it is crucial to analyze your high-value user’s behavior and create a chart of the normal distribution of click spamming CTIT.
In a normal distribution, we should expect a CTIT time of 1-2 minutes.. In some cases, genuine CTIT times exceed hours or even days.. This is usually due to users waiting to download the app when they have access to WIFI or simply forgetting to complete the download until much later (when perhaps prompted by a second ad)However, click spamming algorithms determine a normal CTIT distribution in order to detect potential click spammers.
How to stop Click Spamming?
Mobile Ad Fraud detection and fraud prevention tools like Interceptd automatically block networks for publishers who attack the data with click spamming techniques. To identify the publishers who steal organic traffic from the advertisers.
Benefits of Stopping Click Spamming?
- Identify the best channels to spend their marketing budget.
- Make sure if their MMP (Mobile Measurement Platform) is enough to combat mobile ad fraud.
- Increase the profitability of their app
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