Click Spamming

Click Spamming (CS)

Click spamming is a type of attribution fraud, where fraudsters simulates a number of fake clicks from real devices in hopes of getting the attribution of an organic install. Many fraudulent install shave long click-to-install times. Since the installs are actually organic, ad budget is wasted on highly engaged legitimate users which would have been acquired organically.

What is Click Spamming?

As an advertiser or marketer, it is crucial to analyze your high-value user’s behavior and create a chart of the normal distribution of click spamming CTIT.

In a normal distribution, we should expect a CTIT time of 1-2 minutes.. In some cases, genuine CTIT times exceed hours or even days.. This is usually due to users waiting to download the app when they have access to WIFI or simply forgetting to complete the download until much later (when perhaps prompted by a second ad)However, click spamming algorithms  determine a normal CTIT distribution in order to detect potential click spammers. 

How to stop Click Spamming?

Mobile Ad Fraud detection and fraud prevention tools like Interceptd automatically block networks for publishers who attack the data with click spamming techniques. To identify the publishers who steal organic traffic from the advertisers.

Benefits of Stopping Click Spamming?
  • Identify the best channels to spend their marketing budget.
  • Make sure if their MMP (Mobile Measurement Platform) is enough to combat mobile ad fraud.
  • Increase the profitability of their app

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How to Prevent Click Fraud

Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]

Growing Ad Fraud – Top 6 Countries

Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]

Tips-for-Mobile-App-Success

Tips for Mobile App Success

Reading Time: 2 minutes App marketing has become an ever-evolving issue due to the exponential growth in mobile app usage and you need some tips for mobile app success. Today’s mobile […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started