Click Injection and CTIT Anomaly

Mobile Ad Fraud Types 

Click injection (CI) and Click to Install time Anomaly (CTIT)

Click Injection Definition

Click injection is a type of mobile ad fraud that abuses the broadcast feature of Android OS. It occurs when a fraudulent app on a device listens to other app installs and creates a fake click while the install is in progress. If the attribution provider recognizes the fraudulent click as the last click in relation to that paid install, then the attribution provider will likely attribute the genuine paid install to the fraudulent click.It can be detected by checking the click timestamp with Google Play referrer times (store landing, install begin and install finish timestamps). Generally short click-to-install times are indicative of click injection.

CTIT Anomaly Definition

Interceptd’s CTIT Anomaly alarm checks if a sub-publisher’s installs create a distribution with very short click-to-install times. When this alarm is triggered, it may be indicative of click injection, SDK Spoofing or bot traffic.

Benefits of Preventing Click Injection
  • Identify the best channels to spend your marketing budget
  • Increase the profitability of your app.
  • Prevent click injection from stealing revenue from the correct sub-publisher.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started