Click injection (CI) and Click to Install time Anomaly (CTIT)
Click Injection Definition
Click injection is a type of mobile ad fraud that abuses the broadcast feature of Android OS. It occurs when a fraudulent app on a device listens to other app installs and creates a fake click while the install is in progress. If the attribution provider recognizes the fraudulent click as the last click in relation to that paid install, then the attribution provider will likely attribute the genuine paid install to the fraudulent click.It can be detected by checking the click timestamp with Google Play referrer times (store landing, install begin and install finish timestamps). Generally short click-to-install times are indicative of click injection.
CTIT Anomaly Definition
Interceptd’s CTIT Anomaly alarm checks if a sub-publisher’s installs create a distribution with very short click-to-install times. When this alarm is triggered, it may be indicative of click injection, SDK Spoofing or bot traffic.
Benefits of Preventing Click Injection
Identify the best channels to spend your marketing budget
Increase the profitability of your app.
Prevent click injection from stealing revenue from the correct sub-publisher.
Reading Time: 4minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]