Click Flooding

Mobile Ad Fraud Types

Click Flooding (CF)

Click Flooding Definition

Click flooding is one of the types of mobile ad fraud, where a network simulates several fake clicks from real devices in hopes of getting the attribution of an organic install. Most of the installs have long click-to-install times. Since the installs are organic, the ad budget is wasted on highly engaged, legitimate users who would be acquired organically.

What is Click Flooding?

As an advertiser or mobile expert, it is crucial to analyze your high-value user’s behavior and create a chart of the normal distribution of click flooding CTIT.

In a normal distribution, advertisers should expect to see the installs in 1-2 mins after the users click the ads. In some cases, it is still possible to see the installs in 2 hours or one day. It has happened because users wait to download the app to connect the WIFI, or they forget to download the app until they see different ads or check on the stores. However, experts determine their normal distribution channel of CTIT to prevent the click flooding. 

How to stop Click Flooding?

Mobile Ad Fraud detection and fraud prevention tools like Interceptd automatically block networks or publishers who attack the data with click spamming technic. To identify the publishers who steal organic traffic from the advertisers.

What do advertisers save to stop the Click Flooding?
  • Identify the best channels to spend their marketing budget.
  • Make sure if their MMP (Mobile Measurement Platform) is enough to combat mobile ad fraud.
  • Increase the profitability of their app

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Why Ad Fraud Prevention Could Be Your Best Marketing Investment In 2022

Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]

How to Monitor & Manage Mobile Ad Fraud

Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]

Simple metrics to understand if you are a victim of fraud

Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]

Fight against mobile ad fraud.

Schedule a free consultancy now and learn what Interceptd can do for you.
Get started