Click flooding is one of the types of mobile ad fraud, where a network simulates several fake clicks from real devices in hopes of getting the attribution of an organic install. Most of the installs have long click-to-install times. Since the installs are organic, the ad budget is wasted on highly engaged, legitimate users who would be acquired organically.
What is Click Flooding?
As an advertiser or mobile expert, it is crucial to analyze your high-value user’s behavior and create a chart of the normal distribution of click flooding CTIT.
In a normal distribution, advertisers should expect to see the installs in 1-2 mins after the users click the ads. In some cases, it is still possible to see the installs in 2 hours or one day. It has happened because users wait to download the app to connect the WIFI, or they forget to download the app until they see different ads or check on the stores. However, experts determine their normal distribution channel of CTIT to prevent the click flooding.
How to stop Click Flooding?
Mobile Ad Fraud detection and fraud prevention tools like Interceptd automatically block networks or publishers who attack the data with click spamming technic. To identify the publishers who steal organic traffic from the advertisers.
What do advertisers save to stop the Click Flooding?
Identify the best channels to spend their marketing budget.
Make sure if their MMP (Mobile Measurement Platform) is enough to combat mobile ad fraud.