Click Flooding

Click Flooding

Click spamming is a fraud type where a publisher simulates a high number of fake clicks from real devices in hopes of getting the attribution of organic installs. Most of the installs have long click-to-install times. Since the installs are actually organic, ad budget is wasted on highly engaged legitimate users. Also called click spamming. Generally advertisers are happy with click spamming sources since the app engagement is high as those users are organic, until of course they analyze the sources in detail (CTIT times, Clicks per device ID or IP)

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Effect of IP while dealing with mobile ad fraud

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

The Essentials of Mobile Attribution Fraud

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

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