Click Farms

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Click Farms

This is a physical location full of active phones, mounted on displays. These fraudsters own a portfolio of real applications (publishers) which display ads. Low-paid workers click on advertising creatives and install the advertiser's app. The fraudsters ensure that the installs mirror human behavior, making them difficult to detect.

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
fraud prevention

Importance of Ad Fraud Prevention

July 12, 2021

Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]

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click injection

What is Click Injection?

June 24, 2021

Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]

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IDFA 101: The Past and Present of Mobile Advertising on iPhones

June 18, 2021

Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]

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