Reading Time: 3 minutes Starting from the introduction of PPC (Pay Per Click) advertisement revenue model in the late 90s to mobile apps shaping the future of digital advertising in the […]
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Currently browsing: Tips
How Mobile Ad Fraud Schemes Work and How to Protect Yourself
Reading Time: 3 minutes Technology is constantly improving itself and adapting to the needs of consumers and it is clearly seen that mobile phones are the exalted champion in generating website […]
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Challenges to Consider for Retargeted Campaign
Reading Time: 4 minutes After visiting a website or app, users will behave in different ways. The ideal situation is where a user comes to your site and immediately purchases your […]
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Mobile App Analytics Best Practices
Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]
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Powerful 6 Signals That Show You Have an Ad Fraud Problem
Reading Time: 3 minutes Businesses usually dedicate significant funds for advertising. Sometimes, these ads work out, giving your business a great ROI. However, in some cases, no matter how much you […]
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3 Things You Should Know Before Working With Influencers
Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]
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Unrealistic Optimism
Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]
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The Rise of The Fake Mobile Apps: How to Protect Your Business
Reading Time: 7 minutes Nearly 65,000 new fake apps were detected last year, in December alone. We explain what are fake apps and how you can protect your business from them. […]
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What is IP Quality and How it Affects Your Ad Campaigns
Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]
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Optimizing eCommerce Product Pages for Mobile Conversion
Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]
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