Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]
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Currently browsing: Mobile Ads
Campaign Performance Metrics
Reading Time: 4 minutes Digital advertising has become instrumental in business growth. As such, the goal of every marketing effort is to build traffic. This, however, is not enough. You still […]
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Apple on SKAdNetwork and Private Click Measurement
Reading Time: 3 minutes The new update is official and happening. This will affect the way we use Facebook ads. Apple’s three new application policies will take effect in the short […]
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Wrong Assumptions of SKAdNetwork and The Reality After the Loss of IDFA
Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users’ data privacy by taking back IDFA (ID For Advertisers), mobile app marketers thought […]
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Rewarded Video Ads Best Practices
Reading Time: 3 minutes Rewarded video ads are an essential type of ad for both marketers and advertisers, and app users. Therefore, the problem of ad fraud is relatively high in […]
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5 Tips Measuring Your Mobile ROI
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
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What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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Key Mobile Marketing Trends for 2020
Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]
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4 Easy Ways Interceptd Optimises Your Ad Campaigns
Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]
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6 Tips to Increase and Keep Your App’s Quality Users
Reading Time: 4 minutes We live in a society that is measured in KPIs, numbers and quantitative data. Phones are quickly replaced by the next-gen model. Over 300,000 tonnes of clothes […]
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