Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
Read moreReading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
Read moreReading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
Read moreReading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
Read moreReading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
Read moreReading Time: 4 minutes In a November 2019 ad fraud report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is […]
Read moreReading Time: 7 minutes We are living in a cyber-verse where is using machine learning fraud detection is possible, a world of remarkable digital wonders once deemed impossible. Today, digital ventures […]
Read moreReading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
Read moreReading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
Read moreReading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth? Then you need to have a fraud prevention tool […]
Read moreReading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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