Reading Time: 4 minutes Recently Mehmet Bilgin, the CTO of Interceptd presented at MGS Europe in Berlin. His keynote speech, entitled “Is Your Data Lying to You” questions the business and […]
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Currently browsing: Essentials of Mobile Ad Fraud
Mobile Ad Fraud Trends: Android vs. iOS Advertising
Reading Time: 3 minutes 2.7 million. That is the number of people living in Chicago, the number of Netflix’s new paid subscribers in Q2, 2019, the cost of one massive blue-fin […]
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What is Click Hijacking and How Does it Work?
Reading Time: 4 minutes Grab yourself some popcorn and buckle up, because today, you’re going to learn about click-hijacking. Spoiler alert: click hijacking is like a race, where the last person […]
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What to Expect From a Free Ad Fraud Protection Trial?
Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]
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What Mobile Attribution and Why is There Fraud?
Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]
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Differences Between Click Injection and Click Spamming
Reading Time: 3 minutes You may have heard of “click fraud”, or perhaps might be aware of the two most common forms of “click fraud” – click injection and click spamming. […]
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SDK Spoofing: The Future of Mobile Ad Fraud
Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]
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To All Mobile App Marketers: How to Prevent Mobile Ad Fraud
Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]
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Misconceptions About Mobile Ad Fraud
Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]
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Effect of IP while dealing with mobile ad fraud
Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]
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