Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
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Currently browsing: Essentials of Mobile Ad Fraud
Why Reality TV is EXACTLY Like Ad Fraud
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
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What is IP Quality and How it Affects Your Ad Campaigns
Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]
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Mobile Ad Fraud || 2020 Predictions
Reading Time: 5 minutes Let’s not waste any time. 2020 is approaching fast, and we’ve learned, predicted, experimented and developed a lot in 2019. You heard it here first, our 2020 […]
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Google’s Most Popular Ad Fraud Questions, Answered!
Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]
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How CTIT (Click-to-Install-Time) is Used to Detect Mobile Ad Fraud
Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
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Mobile Ad Fraud in 2019: H1 in Review
Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]
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What is Ad Fraud: An Easy Yet Comprehensive Guide
Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it. Ad fraud is […]
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Types of Invalid Traffic (IVT): GIVT vs. SIVT
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
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Is Your Traffic Human or Nonhuman? An Ad Fraud Investigation
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]
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