Reading Time: 3 minutes The successful operation of a marketer in the digital marketing sector requires concentration on mobile marketing according to current market information, market segmentation and future market trends, […]
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Currently browsing: Essentials of Mobile Ad Fraud
Spotting SDK Spoofing & Mobile Ad Fraud
Reading Time: 3 minutes Before laying any lines about Mobile Ad Fraud and SDK Spoofing, the very first thing to have in mind is that in digital marketing, fraudulent activities are […]
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How to Avoid Mobile Ad Fraud in 2022?
Reading Time: 3 minutes Starting from the introduction of PPC (Pay Per Click) advertisement revenue model in the late 90s to mobile apps shaping the future of digital advertising in the […]
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How Mobile Ad Fraud Schemes Work and How to Protect Yourself
Reading Time: 3 minutes Technology is constantly improving itself and adapting to the needs of consumers and it is clearly seen that mobile phones are the exalted champion in generating website […]
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Importance of Ad Fraud Prevention
Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
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Essential KPIs for Gaming App Measurement
Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
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5 Tips Measuring Your Mobile ROI
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
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What Are Major Challenges In Detecting Ad Fraud?
Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
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How Much do Companies Lose in Digital Ad Fraud Each Year?
Reading Time: 4 minutes In a November 2019 ad fraud report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is […]
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Using Machine Learning Fraud Detection
Reading Time: 7 minutes We are living in a cyber-verse where is using machine learning fraud detection is possible, a world of remarkable digital wonders once deemed impossible. Today, digital ventures […]
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