Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
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Currently browsing: Essentials of Mobile Ad Fraud
Essential KPIs for Gaming App Measurement
Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
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5 Tips Measuring Your Mobile ROI
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
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What Are Major Challenges In Detecting Ad Fraud?
Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
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How Much do Companies Lose in Digital Ad Fraud Each Year?
Reading Time: 4 minutes In a November 2019 ad fraud report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is […]
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How is Machine Learning Used in Fraud Detection?
Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]
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4 Trustworthy Tips for Advertisers to Avoid Ad Fraud
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
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What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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App Growth Without Fraud Prevention is Fiscally Irresponsible
Reading Time: 3 minutes Are you a company that is critically dependent on acquiring new users via app installs for revenue growth? Then you need to have a fraud prevention tool […]
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What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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