Reading Time: 3 minutes Machine Learning is being implemented in digital marketing departments around the world. Its implications include online channels, content, and leveraging data to help in digital marketing and […]
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Challenges to Consider for Retargeted Campaign
Reading Time: 4 minutes After visiting a website or app, users will behave in different ways. The ideal situation is where a user comes to your site and immediately purchases your […]
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Essential KPIs for Gaming App Measurement
Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
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Mobile Gaming 2020 Review
Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]
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How Does Mobile Ad Fraud Impact Your ROI?
Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]
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Mobile Ad Fraud 2021 Predictions
Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]
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How to Increase App Retention
Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]
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User Acquisition and Mobile Ad Fraud
Reading Time: 2 minutes Mobile ad fraud is one of the biggest challenges that user acquisition managers often stumble upon when assessing the performance of advertising campaigns. According to inc., 26% of […]
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Valentine’s Day Mobile Marketing Tips
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales in the U.S. reached approximately $27.4 billion […]
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Mobile App Analytics Best Practices
Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]
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