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Valentine’s Day Mobile Marketing Tips

February 12, 2021 Interceptd Advertising, marketing, tricks and hacks No comments yet

Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales […]

Mobile App Analytics Best Practices

January 27, 2021 Interceptd Advertising, marketing, Tips No comments yet

Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying […]

5 Metrics for Analyzing App Campaigns Using Marketing Analytics

January 20, 2021 Interceptd Advertising, marketing No comments yet

Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be […]

5 Tips Measuring Your Mobile ROI

January 13, 2021 Interceptd Advertising, Essentials of Mobile Ad Fraud, marketing, Mobile Ads No comments yet

Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can […]

How Much Did Ad Fraud Increase in 2020? Ad Fraud 2020 Report

December 25, 2020 Interceptd marketing No comments yet

Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and […]

How to Restrain Seasonal Ad Fraud During the Holiday Season?

December 10, 2020 Interceptd marketing No comments yet

Reading Time: 2 minutes Brands invest significant time and money in advertising to capitalize on consumer spending on different holidays, from cultural and religious […]

CAC Marketing: Customer Acquisition Cost Formula and Why it is Vital

May 8, 2020 Brittney Ihrig marketing No comments yet

CAC-Marketing--Customer-Acquisition-Cost-Formula_Interceptd

Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion […]

AI In Advertising: Can We Trust Artificial Intelligence for Our Ads?

April 5, 2020 Brittney Ihrig Advertising, marketing No comments yet

Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the cloud, and other rising tech alongside them, AI concepts such as neural networks, deep learning, machine learning, and big data are now being used by businesses for mobile customer service, consumer behavior forecasting, file transfer, fraud detection, and even personalized advertising. That last part - that AI can be used for personalized advertising - is slowly becoming a trend for a lot of businesses in different industries. After all, if AI can help analyze patterns in consumer trends, we should be able to use it for advertising, right? This brings us to our topic today - that while AI can be “taught” to analyze and interpret data, it doesn’t mean AI can be the immediate go-to for personalized content. And for something as complex as determining human interest, can we really trust AI for our ads? Turns out, that depends on what part of advertising we’re talking about:

Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields […]

How Does Programmatic Work? All of Your Programmatic Q&A

March 20, 2020 Brittney Ihrig Advertising, marketing No comments yet

Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is […]