Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion rates. However, trying to acquire new customers […]
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Top 10 Best Marketing Attribution Software Solutions
Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
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AI In Advertising: Can We Trust Artificial Intelligence for Our Ads?
Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the […]
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How Does Programmatic Work? All of Your Programmatic Q&A
Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
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What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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Key Mobile Marketing Trends for 2020
Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]
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What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
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Optimizing eCommerce Product Pages for Mobile Conversion
Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]
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13 Experts Share Their Mobile Success Secrets
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
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Video Ads vs. Image Ads in Mobile App Marketing
Reading Time: 4 minutes What a better time to compare video ads vs image ads? This year marks the first time in history that digital advertising spend surpasses television in the […]
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