Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
Read more
Currently browsing: Fraud Types
How is Machine Learning Used in Fraud Detection?
Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]
Read more
4 Trustworthy Tips for Advertisers to Avoid Ad Fraud
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
Read more
What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
Read more
How to Identify & Eliminate Click Fraud in Your Adwords Account
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
Read more
What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
Read more
The Main Types of Mobile Ad Fraud
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
Read more
Why Reality TV is EXACTLY Like Ad Fraud
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
Read more
Google’s Most Popular Ad Fraud Questions, Answered!
Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]
Read more
How CTIT (Click-to-Install-Time) is Used to Detect Mobile Ad Fraud
Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
Read more