Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users in data privacy by taking back IDFA (ID For Advertisers), mobile app marketers […]
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Currently browsing: Fraud Types
Fraud Risks in SKAdNetwork
Reading Time: 3 minutes Ad fraud problem is a widespread but mostly unnoticed issue. According to IAB, $1 in every $3 spent on mobile advertising is wasted on ad fraud. Fraud […]
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Powerful 6 Signals That Show You Have an Ad Fraud Problem
Reading Time: 3 minutes Businesses usually dedicate significant funds for advertising. Sometimes, these ads work out, giving your business a great ROI. However, in some cases, no matter how much you […]
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Top 10 Best Marketing Attribution Software Solutions
Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
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How is Machine Learning Used in Fraud Detection?
Reading Time: 5 minutes The digital advertising world witnessed a global hit of $27.2 Billion dollars (£20.7 Billion pounds) due to ad and click fraud in 2018. By 2022, it is […]
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4 Trustworthy Tips for Advertisers to Avoid Ad Fraud
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
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What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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How to Identify & Eliminate Click Fraud in Your Adwords Account
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
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What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
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The Main Types of Mobile Ad Fraud
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
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