Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]
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Currently browsing: Fraud Types
Mobile Retargeting Fraud
Reading Time: 3 minutes Let’s look at fraud as an attempt to waste, steal, and divert advertisers’ budgets without providing actual results or mobile traffic. Fraudsters can affect at any stage […]
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5 limitations of SKAdNetwork
Reading Time: 2 minutes SKAdNetwork establishment is not new, and Apple introduced it back in March 2018. At the time, it was marketed as an alternative, more privacy-focused approach to campaign […]
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Protecting eCommerce from Ad Fraud
Reading Time: 4 minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]
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Warning Signs of Ad Fraud
Reading Time: 3 minutes Nowadays, Ad fraud is a widespread problem in the new emerging world. You can quickly check and detect warning signs that are given. Suppose that you are […]
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Mobile Gaming 2020 Review
Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]
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Wrong Assumptions of SKAdNetwork and The Reality After the Loss of IDFA
Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users’ data privacy by taking back IDFA (ID For Advertisers), mobile app marketers thought […]
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Fraud Risks in SKAdNetwork
Reading Time: 3 minutes Ad fraud problem is a widespread but mostly unnoticed issue. According to IAB, $1 in every $3 spent on mobile advertising is wasted on ad fraud. Fraud […]
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Powerful 6 Signals That Show You Have an Ad Fraud Problem
Reading Time: 3 minutes Businesses usually dedicate significant funds for advertising. Sometimes, these ads work out, giving your business a great ROI. However, in some cases, no matter how much you […]
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Top 10 Best Marketing Attribution Software Solutions
Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
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