Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
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Currently browsing: Fraud Types
What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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How to Identify & Eliminate Click Fraud in Your Adwords Account
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
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What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
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The Main Types of Mobile Ad Fraud
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
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Why Reality TV is EXACTLY Like Ad Fraud
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
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Google’s Most Popular Ad Fraud Questions, Answered!
Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]
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How CTIT (Click-to-Install-Time) is Used to Detect Mobile Ad Fraud
Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
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Mobile Ad Fraud in 2019: H1 in Review
Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]
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What is Ad Fraud: An Easy Yet Comprehensive Guide
Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it. Ad fraud is […]
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