Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
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Currently browsing: Advertising
What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
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Beginners Guide to Creating a Playable Ad
Reading Time: 4 minutes Advertising and marketing have been forever changed with the rise of the mobile application, with many new ways for advertisers to reach potential customers. Whilst playable ads […]
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13 Experts Share Their Mobile Success Secrets
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
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Video Ads vs. Image Ads in Mobile App Marketing
Reading Time: 4 minutes What a better time to compare video ads vs image ads? This year marks the first time in history that digital advertising spend surpasses television in the […]
Read more![How To Identify and Defend Against Mobile and App Ad Fraud [video]](https://interceptd.com/wp-content/uploads/2019/11/How-To-Identify-and-Defend-Against-Mobile-and-App-Ad-Fraud-video-min-400x250.jpg)
How To Identify and Defend Against Mobile and App Ad Fraud [video]
Reading Time: 10 minutes Jennifer Burrington, our Global VP of Sales, spoke at App Promotion Summit London 2019 about “How to identify and defend against mobile and app ad fraud. If […]
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4 Easy Ways Interceptd Optimises Your Ad Campaigns
Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]
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