Reading Time: 4 minutes Digital advertising has become instrumental in business growth. As such, the goal of every marketing effort is to build traffic. This, however, is not enough. You still […]
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CPA Campaigns and Ad Fraud
Reading Time: 4 minutes Various campaign models have emerged over the years. With each new model comes a higher level of effectiveness. Marketers are therefore utilizing these new marketing strategies as […]
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Mobile Gaming 2020 Review
Reading Time: 4 minutes In contrast to the way 2020 started, it was a wonderful year, especially for mobile gaming. The Covid-19 pandemic that hit in the first quarter of 2020 […]
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User Acquisition and Mobile Ad Fraud
Reading Time: 2 minutes Mobile ad fraud is one of the biggest challenges that user acquisition managers often stumble upon when assessing the performance of advertising campaigns. According to inc., 26% of […]
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Rewarded Video Ads Best Practices
Reading Time: 3 minutes Rewarded video ads are an essential type of ad for both marketers and advertisers, and app users. Therefore, the problem of ad fraud is relatively high in […]
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Valentine’s Day Mobile Marketing Tips
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales in the U.S. reached approximately $27.4 billion […]
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Mobile App Analytics Best Practices
Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]
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5 Metrics for Analyzing App Campaigns Using Marketing Analytics
Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]
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5 Tips Measuring Your Mobile ROI
Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]
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AI In Advertising: Can We Trust Artificial Intelligence for Our Ads?
Reading Time: 4 minutes Artificial Intelligence (AI) encompasses a myriad of concepts, all of which can be used for the benefit of various fields and industries. Like the Internet-of-Things (IoT), the […]
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