Brand Safety

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Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

September 13, 2019

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

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E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

September 10, 2019

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

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What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

September 6, 2019

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

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