Brand Safety

Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

5 Metrics for Analyzing App Campaigns Using Marketing Analytics

Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]

5 Tips Measuring Your Mobile ROI

Reading Time: 3 minutes Making the right decisions by measuring the mobile ROI is extremely important for both app marketers and publishers. You can solve your mobile ad fraud problems and […]

How Much Did Ad Fraud Increase in 2020? Ad Fraud 2020 Report

Reading Time: 3 minutes Most marketing forecasts and predictions have collapsed due to the effects of Coronavirus. However, some industries such as training and health, home education, digital services, and mobile […]

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