Brand Safety

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Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

June 18, 2020

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

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2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

May 20, 2020

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

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How-to-re-engage-users-who-have-abandoned-your-app-after-first-use-_Interceptd

How to re-engage users who have abandoned your app after first use?

May 9, 2020

Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]

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