Brand Safety

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Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
3_Things_You_Should_Know_Before_Working_With_Influencers_Interceptd

3 Things You Should Know Before Working With Influencers

August 20, 2020

Reading Time: 4 minutes Thinking about jumping on the influencer bandwagon? But you have never worked with anyone who could promote your services and products on social media? Then you are […]

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Unrealistic_Optimism_Interceptd_Blog

Unrealistic Optimism

June 18, 2020

Reading Time: 3 minutes As a professional* that is trying to understand the conception of every concept, and working with decision-makers for over 15 years for software requirements, I noticed an […]

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2020-Q1-Mobile-Ad-Fraud-Detection

2020 Q1 Mobile Ad Fraud Detection

May 20, 2020

Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]

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