Brand Safety
Posts about Mobile Fraud
Read more about the latest news posts about mobile ad fraud and be informed
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Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco
Reading Time: 4 minutes Just to reach the target audience’s screen, digital marketing campaigns have to be done in massive scales. However, this is not the only challenge faced in digital […]
Reading Time: 3 minutes The success of your ad campaign relies not only on the quality and scope of the ad itself. The depredation caused by an ad fraud operation (with […]
Reading Time: 4 minutes Forcefully incorporated into all forms of marketing, both digital and regular, ad fraud is a reality that is happening throughout the world. Naturally, every ad campaign has […]