Brand Safety

Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Mobile Ad Fraud Impact Your ROI?

Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]

Mobile Ad Fraud 2021 Predictions

Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]

How to Increase App Retention

Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]

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