Brand Safety

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Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

The Condition of Mobile Ad Fraud 2021

January 17, 2022

Reading Time: 4 minutes   -What is Ad Fraud? Ad fraud is the term for the advertisement mediums directing and manipulating ads in shady and deceptive means. Besides harming the ad […]

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How to Identify Mobile Ad Fraud?

December 23, 2021

Reading Time: 3 minutes Advertising a digital product online has many detailed dynamics hidden from plain sight, and unfortunately, these dynamics may expose your ad campaign to shady fraudsters. However, with […]

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How Fraudsters Make Money: Everything you Need to Know About Ad Fraud

November 29, 2021

Reading Time: 3 minutes In this article, we’ll go through how fraudsters make money and information on how fraudsters attempt to steal your ad money and how to avoid it. According […]

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