Brand Safety

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Brand Safety

Brand Safety is a digital advertising term that refers to tools and practices that aid advertisers in avoiding ad placements where the context may damage the advertisers brand and reputation. Typically, these are: adult; military conflict; obscenity; death/injury; illegal drugs; arms; crime; online piracy; hate speech; terrorism; spam or harmful sites; tobacco

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Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

How Does Mobile Ad Fraud Impact Your ROI?

March 31, 2021

Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]

Mobile Ad Fraud 2021 Predictions

March 25, 2021

Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]

How to Increase App Retention

March 22, 2021

Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]

Fight against mobile ad fraud.

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