Bot Traffic

Bot Traffic

Fraudsters create farms where they put together a large number of smartphones. Devices are connected to a program, which simulates real users’ actions: clicks on ads, app installs, video views, etc. There is another way of farm organization: instead of multiple devices, a program is used that creates virtual copies of devices with constantly updated IDs. The program simulates real users’ actions in the same way, but this time – on the server. Bot traffic can also be generated by hijacked real user devices. People who download apps or add ons via 3rd party stores are vulnerable to become a possible bot node.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

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