Bot Traffic

Bot Traffic

Fraudsters create farms where they put together a large number of smartphones. Devices are connected to a program, which simulates real users’ actions: clicks on ads, app installs, video views, etc. There is another way of farm organization: instead of multiple devices, a program is used that creates virtual copies of devices with constantly updated IDs. The program simulates real users’ actions in the same way, but this time – on the server. Bot traffic can also be generated by hijacked real user devices. People who download apps or add ons via 3rd party stores are vulnerable to become a possible bot node.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Misconceptions About Mobile Ad Fraud

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

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