Bot Traffic
Posts about Mobile Fraud
Read more about the latest news posts about mobile ad fraud and be informed
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Fraudsters create farms where they put together a large number of smartphones. Devices are connected to a program, which simulates real users’ actions: clicks on ads, app installs, video views, etc. There is another way of farm organization: instead of multiple devices, a program is used that creates virtual copies of devices with constantly updated IDs. The program simulates real users’ actions in the same way, but this time – on the server. Bot traffic can also be generated by hijacked real user devices. People who download apps or add ons via 3rd party stores are vulnerable to become a possible bot node.
Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through […]
Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad […]
Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution […]