Bot Traffic

Bot Traffic

Fraudsters create farms where they put together a large number of smartphones. Devices are connected to a program, which simulates real users’ actions: clicks on ads, app installs, video views, etc. There is another way of farm organization: instead of multiple devices, a program is used that creates virtual copies of devices with constantly updated IDs. The program simulates real users’ actions in the same way, but this time – on the server. Bot traffic can also be generated by hijacked real user devices. People who download apps or add ons via 3rd party stores are vulnerable to become a possible bot node.

Posts about Mobile Fraud

Read more about the latest news posts about mobile ad fraud and be informed
Optimizing eCommerce Product Pages for Mobile Conversion

Optimizing eCommerce Product Pages for Mobile Conversion

Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]

The Different Types of Invalid Traffic (IVT): GIVT vs

Types of Invalid Traffic (IVT): GIVT vs. SIVT

Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]

13 Experts Share Their Mobile Success Secrets

13 Experts Share Their Mobile Success Secrets

Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape?  The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]

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