Interceptd Blog

Stay up to date with the latest tips, insights and news on mobile ad fraud.
9 Million Users Downloaded Fraudulent Google Play Apps

9 Million Users Downloaded Fraudulent Google Play Apps

Reading Time: 2 minutes Nearly ten-million users unknowingly downloaded fraudulent ad malware apps on Google Play, touted as game and photography apps. A total of 85 fraudulent apps have been identified […]

Facebook Sues Fraudsters for Click Injection

Facebook Sues Fraudsters for Click Injection

Reading Time: 2 minutes Facebook has sued two app developers for click injection fraud. Facebook alleges that the developers made Google Play apps that when downloaded, installed malware on the user’s […]

SDK Spoofing the Future of Mobile Ad Fraud

SDK Spoofing: The Future of Mobile Ad Fraud

Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Misconceptions About Mobile Ad Fraud

Misconceptions About Mobile Ad Fraud

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

Detecting and Preventing Click Spamming

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Effect of IP While Dealing with Mobile Ad Fraud

Effect of IP while dealing with mobile ad fraud

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

The Essentials of Mobile Attribution Fraud

The Essentials of Mobile Attribution Fraud

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

Ad Fraud is Going to Cost Your CPI to Increase

Fraud Will Cause Your CPI Costs to Increase, Soon

Reading Time: 5 minutes You are being punished, instead of the fraudster Maybe you use a fraud tool and/or maybe you have internally developed a notably sophisticated fraud detection mechanisms that […]