Interceptd Blog

Stay up to date with the latest tips, insights and news on mobile ad fraud.

Is Your Data Lying to You?

Is Your Data Lying to You?

Reading Time: 4 minutes Recently Mehmet Bilgin, the CTO of Interceptd presented at MGS Europe in Berlin. His keynote speech, entitled “Is Your Data Lying to You” questions the business and […]

October Product Updates

October Product Updates

Reading Time: 2 minutes OCTOBER PRODUCT UPDATES: We are the leading ad fraud solutions provider in this growing $5.8 billion industry. As such, we are expanding too. Join our upward trajectory, marked […]

2019 Mobile Ad Fraud Trends: Android vs. iOS Advertising

Mobile Ad Fraud Trends: Android vs. iOS Advertising

Reading Time: 3 minutes 2.7 million. That is the number of people living in Chicago, the number of Netflix’s new paid subscribers in Q2, 2019, the cost of one massive blue-fin […]

What is click hijacking and how does it work

What is Click Hijacking and How Does it Work?

Reading Time: 4 minutes Grab yourself some popcorn and buckle up, because today, you’re going to learn about click-hijacking. Spoiler alert: click hijacking is like a race, where the last person […]

Interceptd Presents at AWS StartUp Day

Interceptd Presents at AWS StartUp Day

Reading Time: 2 minutes Yesterday we had the pleasure to be invited by AWS for a keynote speech at their pop-up loft – Startup Day in Istanbul, and who better to […]

New Daily Performance View and Other Product Updates You’ll Love!

Daily Performance View and Other Product Updates You’ll Love

Reading Time: 3 minutes SEPTEMBER PRODUCT UPDATES: We are the leading provider of ad fraud solutions in this growing $5.8 billion industry. As such, we are expanding too. Join our upward […]

How Interceptd Can Optimise Your Ad Campaigns

4 Easy Ways Interceptd Optimises Your Ad Campaigns

Reading Time: 3 minutes Vegemite – dark, salty, fudgy, spreadable and most importantly, it is delicious. This salty paste is actually a byproduct of the manufacturing of beer from leftover brewers […]

What to Expect From a Free Trial

What to Expect From a Free Ad Fraud Protection Trial?

Reading Time: 2 minutes Perhaps you know that mobile ad fraud is a problem. Perhaps you think it doesn’t affect your ad campaigns (like 3/5 marketers surveyed, that say that their […]

E-commerce is Now Most Vulnerable Sector to Ad Fraud

E-commerce is Now the Sector Most Vulnerable to Ad Fraud

Reading Time: 2 minutes Online advertising is a multi-billion-dollar industry. It is estimated that digital ads will be responsible for more than half—52%—of global ad spend in 2021, according to a […]

What Mobile Attribution and Why is There Fraud

What Mobile Attribution and Why is There Fraud?

Reading Time: 2 minutes Let us get a few buzzwords out of the way: mobile attribution, attribution provider, MMP, attribution network – these all the same, or closely related. You may […]

6 Tips to Increase and Keep Your App’s Quality Users

6 Tips to Increase and Keep Your App’s Quality Users

Reading Time: 3 minutes We live in a society that is measured in KPIs, numbers and quantitative data. Phones are quickly replaced by the next-gen model. Over 300,000 tonnes of clothes […]

How to Understand Your App Fraud Health Results

How to Understand Your App Fraud Health Results

Reading Time: 2 minutes What is an App Fraud Health Assessment? To promote awareness into this global costly phenomenon known as mobile ad fraud, we are offering a previously paid feature […]

Interceptd Release Free App Fraud Health Assessment to Detect Ad Fraud

Free App Fraud Health Assessment Released to Detect Ad Fraud

Reading Time: 2 minutes 64% of marketers said they’re “not familiar” with ad fraud – from which half of these respondents (49%) identified as having 10+ years of digital marketing experience. […]

Differences Between Click Spamming and Click Injection

Differences Between Click Injection and Click Spamming

Reading Time: 3 minutes You may have heard of “click fraud”, or perhaps might be aware of the two most common forms of “click fraud” – click injection and click spamming. […]

8 Million Users Downloaded Fraudulent Google Play App

9 Million Users Downloaded Fraudulent Google Play Apps

Reading Time: 2 minutes Nearly ten-million users unknowingly downloaded fraudulent ad malware apps on Google Play, touted as game and photography apps. A total of 85 fraudulent apps have been identified […]

Facebook Sues Fraudsters for Click Injection

Facebook Sues Fraudsters for Click Injection

Reading Time: 2 minutes Facebook has sued two app developers for click injection fraud. Facebook alleges that the developers made Google Play apps that when downloaded, installed malware on the user’s […]

SDK Spoofing Future of Mobile Ad Fraud

SDK Spoofing: The Future of Mobile Ad Fraud

Reading Time: 4 minutes SDK Spoofing is the future of ad fraud. It is on the rise and accounts for a large portion of ad fraud committed. However, it is detectable. […]

To All Mobile App Marketers- How to Prevent Mobile Ad Fraud

To All Mobile App Marketers: How to Prevent Mobile Ad Fraud

Reading Time: 4 minutes The existence of mobile ad fraud traffic in the app business is undeniable. Therefore, mobile marketers now need to take this into account when activating their user […]

Misconceptions About Mobile Ad Fraud

Misconceptions About Mobile Ad Fraud

Reading Time: 5 minutes In principle, user acquisition (UA) managers have a simple aim: gain more money from the new users, than the money spent to acquire them. In other words, […]

What is Click Spamming and How to Detect and Prevent it

Detecting and Preventing Click Spamming

Reading Time: 4 minutes When we are talking about ad fraud, it is mostly perceived as any unreal activity (like bots and farms), and a more dangerous way of committing ad […]

Effect of IP While Dealing with Mobile Ad Fraud

Effect of IP while dealing with mobile ad fraud

Reading Time: 5 minutes As the share of mobile advertising boosting rapidly, the fraudulent activity in the platform is continuously growing along with it. There are dozens of fraud types committed […]

The Essentials of Mobile Attribution Fraud

The Essentials of Mobile Attribution Fraud

Reading Time: 4 minutes “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for […]

Ad Fraud Will Cause Your CPI to Increase Soon

Fraud Will Cause Your CPI Costs to Increase, Soon

Reading Time: 5 minutes You are being punished, instead of the fraudster Maybe you use a fraud tool and/or maybe you have internally developed a notably sophisticated fraud detection mechanisms that […]