Reading Time: 3 minutes Over %37 advertisers do not know what ad fraud methods are and how it makes their marketing efforts useless. Advertisers lose billions of dollars each year due […]
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All posts by Interceptd
How to Prevent Click Fraud
Reading Time: 3 minutes If you publish digitally, you may have been stuck with fraud by clicking (and maybe without even knowing). There are ways to spot and prevent this saving […]
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Growing Ad Fraud – Top 6 Countries
Reading Time: 3 minutes Because of the impact of Coronavirus, most marketing projections and predictions have failed and growing ad fraud is a big problem. During these difficult times, however, some […]
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Tips for Mobile App Success
Reading Time: 2 minutes App marketing has become an ever-evolving issue due to the exponential growth in mobile app usage and you need some tips for mobile app success. Today’s mobile […]
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In-App Fraud Needs Your Attention!
Reading Time: 3 minutes In the previous decade, the mobile industry has experienced unprecedented growth. Because of the large number of consumers using mobile devices, businesses, advertisers, and publishers have had […]
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Importance of Ad Fraud Prevention
Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
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What is Click Injection?
Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]
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IDFA 101: The Past and Present of Mobile Advertising on iPhones
Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]
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Mobile Retargeting Fraud
Reading Time: 3 minutes Let’s look at fraud as an attempt to waste, steal, and divert advertisers’ budgets without providing actual results or mobile traffic. Fraudsters can affect at any stage […]
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5 limitations of SKAdNetwork
Reading Time: 2 minutes SKAdNetwork establishment is not new, and Apple introduced it back in March 2018. At the time, it was marketed as an alternative, more privacy-focused approach to campaign […]
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