Reading Time: 2 minutes Ad fraud is the practice of deliberately displaying ads that are not visible to a real person. In most cases, ad fraud is created by bots – […]
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All posts by Interceptd
What is Click Injection?
Reading Time: 3 minutes Click injection is a technique for achieving last-click attribution in CPI campaigns. It is triggered on Android phones when an attacker includes application code that uses the […]
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IDFA 101: The Past and Present of Mobile Advertising on iPhones
Reading Time: 11 minutes The long-awaited iOS 14.5 is finally here. Apple released the update, iOS 14.5, on April 26. While this packs a lot of benefits for iPhone users such […]
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Mobile Retargeting Fraud
Reading Time: 3 minutes Let’s look at fraud as an attempt to waste, steal, and divert advertisers’ budgets without providing actual results or mobile traffic. Fraudsters can affect at any stage […]
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5 limitations of SKAdNetwork
Reading Time: 2 minutes SKAdNetwork establishment is not new, and Apple introduced it back in March 2018. At the time, it was marketed as an alternative, more privacy-focused approach to campaign […]
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The Digital Future of Machine Learning
Reading Time: 3 minutes Machine Learning is being implemented in digital marketing departments around the world. Its implications include online channels, content, and leveraging data to help in digital marketing and […]
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Challenges to Consider for Retargeted Campaign
Reading Time: 4 minutes After visiting a website or app, users will behave in different ways. The ideal situation is where a user comes to your site and immediately purchases your […]
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Campaign Performance Metrics
Reading Time: 4 minutes Digital advertising has become instrumental in business growth. As such, the goal of every marketing effort is to build traffic. This, however, is not enough. You still […]
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CPA Campaigns and Ad Fraud
Reading Time: 4 minutes Various campaign models have emerged over the years. With each new model comes a higher level of effectiveness. Marketers are therefore utilizing these new marketing strategies as […]
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Essential KPIs for Gaming App Measurement
Reading Time: 5 minutes Your role as an app publisher does not end after it has been rolled out. You still need to market it to promote its success. As you […]
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