Reading Time: 4 minutes When Apple decided to take the bold step of standing up for their users in data privacy by taking back IDFA (ID For Advertisers), mobile app marketers […]
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All posts by Interceptd
How Does Mobile Ad Fraud Impact Your ROI?
Reading Time: 3 minutes ROI defined how much profit you have made from your ads? And how much have you spent on them? In mobile app marketing, ROI is the Return […]
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Mobile Ad Fraud 2021 Predictions
Reading Time: 3 minutes Fraud in mobile ads is a big problem nowadays. It always creates difficulties in mobile advertising. Ad fraud challenges face many issues to resolve or give complete […]
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How to Increase App Retention
Reading Time: 3 minutes After the release of the app, the download is quite decent, but if you can’t convince these users that the app is worth continuing, we suspect the […]
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User Acquisition and Mobile Ad Fraud
Reading Time: 2 minutes Mobile ad fraud is one of the biggest challenges that user acquisition managers often stumble upon when assessing the performance of advertising campaigns. According to inc., 26% of […]
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Rewarded Video Ads Best Practices
Reading Time: 3 minutes Rewarded video ads are an essential type of ad for both marketers and advertisers, and app users. Therefore, the problem of ad fraud is relatively high in […]
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Fraud Risks in SKAdNetwork
Reading Time: 3 minutes Ad fraud problem is a widespread but mostly unnoticed issue. According to IAB, $1 in every $3 spent on mobile advertising is wasted on ad fraud. Fraud […]
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Valentine’s Day Mobile Marketing Tips
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales in the U.S. reached approximately $27.4 billion […]
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Mobile App Analytics Best Practices
Reading Time: 3 minutes Mobile app metrics are crucial to advancing your goals. You can analyze your app in the best way by paying attention to the following points. You can […]
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5 Metrics for Analyzing App Campaigns Using Marketing Analytics
Reading Time: 3 minutes App marketers rely on their data to find ways to optimize their performance. However, understanding your marketing data can be confusing. If you don’t know how to […]
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