Reading Time: 3 minutes This month, we are gearing up for some big mobile ad fraud protection changes to come, so stay tuned. However, like the good little engine that could, […]
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All posts by Brittney Ihrig
The Main Types of Mobile Ad Fraud
Reading Time: 4 minutes There are many different types of mobile ad fraud, in this ever-changing dystopian ecosystem. According to our fraud experts, we expect ad fraud in 2020 to become […]
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Why Reality TV is EXACTLY Like Ad Fraud
Reading Time: 5 minutes Reality TV, one of my favorite pleasures. Not a ‘guilty’ kind of pleasure, but a normal kind (I try to not subscribe to the notion of ‘guilty […]
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What is IP Quality and How it Affects Your Ad Campaigns
Reading Time: 6 minutes If you’re wondering what IP quality is, chances are you come from either India, USA or the UK, as these are the regions that rank highest on […]
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Mobile Ad Fraud || 2020 Predictions
Reading Time: 5 minutes Let’s not waste any time. 2020 is approaching fast, and we’ve learned, predicted, experimented and developed a lot in 2019. You heard it here first, our 2020 […]
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CPM, Currencies, Sankeys and More || 6+ Stellar Product Updates
Reading Time: 4 minutes It has been a big month for this mobile ad fraud solution SaaS company. We have conducted customer interviews, found new areas to tweak, and perfected, perfected, […]
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Google’s Most Popular Ad Fraud Questions, Answered!
Reading Time: 10 minutes The world of digital and mobile ad fraud is a complex one, living within the dynamic and multifaceted digital advertising ecosystem. Naturally, it’s spawned a variety of […]
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How CTIT (Click-to-Install-Time) is Used to Detect Mobile Ad Fraud
Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
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Mobile Ad Fraud in 2019: H1 in Review
Reading Time: 4 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]
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What is Ad Fraud: An Easy Yet Comprehensive Guide
Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it. Ad fraud is […]
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