Reading Time: 5 minutes With the evolution of technology since the past many years, there have been numerous horizons and opportunities made accessible to us. Whether it is the consumer goods […]
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All posts by Brittney Ihrig
How to re-engage users who have abandoned your app after first use?
Reading Time: 7 minutes The global mobile app industry is estimated to generate $935 billion by 2023 through paid app downloads and in-app advertisements – just short of reaching the trillion-dollar […]
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CAC Marketing: Customer Acquisition Cost Formula and Why it is Vital
Reading Time: 5 minutes In today’s competitive business environment, organizations are constantly looking for ways to generate more leads and obtain higher customer conversion rates. However, trying to acquire new customers […]
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What Are Major Challenges In Detecting Ad Fraud?
Reading Time: 5 minutes In the past few years, global mobile spending has been on a constant rise. With worldwide app store consumer spend reaching $120 billion in 2019, mobile ad […]
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Programmatic Advertising 101 [eBook] Essential Guide to Programmatic Buying
Reading Time: 10 minutes In today’s tech-savvy marketplace where millions of users access multiple digital platforms each day, it is a daunting task for digital marketers to choose the right digital […]
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Meet Influencer Analytics – Gain control of your influencer campaigns
Reading Time: 2 minutes While influencer marketing is set to become an $8 billion industry this year, it is still one of the most unbridled and nontransparent sections of the marketing […]
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Top 10 Best Marketing Attribution Software Solutions
Reading Time: 5 minutes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” These were the words of John Wanamaker – a renowned […]
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GIVT & SIVT Detection
Reading Time: < 1 minute Programmatic ads on mobile, as automated advertising methods of buying and selling, are becoming favored solutions due to the vast reach and variety of targeting options that […]
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How Much do Companies Lose in Digital Ad Fraud Each Year?
Reading Time: 4 minutes In a November 2019 ad fraud report, Statistica.com stated that between 2018 to 2022, global digital ad fraud would witness an exponential growth from $19bn to $44bn. Is […]
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Elon Musk, Poster-Child of Fraudulent Crypto Scam
Reading Time: 5 minutes How often have you heard about Elon Musk being the center of attention in another targeted Bitcoin scam over the past couple of years? – a few […]
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