Reading Time: 6 minutes CTIT is a buzzword that is gaining interest in the community of marketing and advertising professionals globally. But what exactly is CTIT (click-to-install-time) and how it is […]
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All posts by Brittney Ihrig
The State of Mobile Fraud: H1 2019
Reading Time: 3 minutes Millions of app downloads and app sessions. Countless mobile ad campaigns. This is just some of the data we analyzed to form our 2018 and 2019 ad […]
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What is Ad Fraud: An Easy Yet Comprehensive Guide
Reading Time: 10 minutes The only guide to ad fraud you’ll ever need. Understand what is ad fraud, the different ad fraud types and how to tackle it. Ad fraud is […]
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Optimizing eCommerce Product Pages for Mobile Conversion
Reading Time: 4 minutes With the proliferation of eCommerce businesses, it can be hard to stand out and keep customers on your product pages. For mobile pages especially, UX expectations runs […]
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Types of Invalid Traffic (IVT): GIVT vs. SIVT
Reading Time: 4 minutes Invalid traffic is defined as traffic that is not generated from a real user or from genuine interest. Fake traffic might be another way to conceptualize it. […]
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13 Experts Share Their Mobile Success Secrets
Reading Time: 9 minutes Exactly how does one make it in today’s competitive and ever-changing business landscape? The world is more connected, accessible and idea-saturated than ever before. Possibilities seem infinite, […]
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Is Your Traffic Human or Nonhuman? An Ad Fraud Investigation
Reading Time: 6 minutes Non-human or bot traffic is awesome. If you’re a fraudster. Armed with basic tools, such as an amateur understanding of various programming languages, perhaps a small rinky-dink […]
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One Student: 42 Malicious Google Play Adware Apps
Reading Time: 4 minutes One student, studying in Hanoi, Vietnam, was recently discovered to be behind 42 malicious adware apps, that were on Google Play and were downloaded by millions. The […]
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Get to Know Us | Interceptd at MGS Europe
Reading Time: < 1 minute By now, you’ve probably heard about ad fraud, and you probably have even learned about ad fraud from us, but what is Interceptd? Get to know some […]
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Video Ads vs. Image Ads in Mobile App Marketing
Reading Time: 4 minutes What a better time to compare video ads vs image ads? This year marks the first time in history that digital advertising spend surpasses television in the […]
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