Reading Time: 5 minutes You might have already heard about the term ‘programmatic’ in the digital advertising context. For digital marketers today, it is imperative that they know quite a bit […]
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All posts by Brittney Ihrig
4 Trustworthy Tips for Advertisers to Avoid Ad Fraud
Reading Time: 6 minutes According to recent findings, the first six months of 2019 witnessed a whopping $2.3bn loss to the phenomenon of mobile ad fraud globally via fake mobile app […]
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What is An Attribution Tool & How to Select the Best?
Reading Time: 6 minutes “In the time it took you to read this sentence 20m emails have been sent.” – John Watton Yes, that’s the world we live in today! The […]
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What is In-app Event Fraud And How To Deal With It?
Reading Time: 5 minutes It was once famously said that “Robots don’t buy KitKats” – however, now they do. The statement, made by Gawain Owen, Nestle’s digital lead in the United […]
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How to Identify & Eliminate Click Fraud in Your Adwords Account
Reading Time: 6 minutes As the saying goes, ‘the first step in solving a problem is recognizing there is one‘ – yes, click fraud is real and you need to understand […]
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The Surprisingly Addictive Pleasures of Ad Fraud Protection
Reading Time: 5 minutes Ad fraud – just the sound of this super sexy term* has probably already brought goosebumps to your skin. As much as ad fraud is a provactive […]
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Why Real-Time Ad Fraud Detection and Prevention Matters
Reading Time: 4 minutes You are probably beyond the stage of wondering what exactly ad fraud is and what mobile ad fraud is and now want to decide which ad fraud […]
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Key Mobile Marketing Trends for 2020
Reading Time: 5 minutes The rise of mobile phone usage is disrupting how people interact with brands across the world. In fact, according to recent statistics on mobile marketing from Statista, […]
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What Is Click Fraud and is Click Fraud Illegal? Part 1 Investigation
Reading Time: 4 minutes What is click fraud, and is it illegal? These seemingly simple questions have a few simple answers. We take a look at this trending issue facing PPC […]
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How “DiCaprio” Exploited Grindr and Spoofed Roku
Reading Time: 4 minutes The dating app, popular in the LGBTQI community, has recently been discovered as the targeted unknowing escape vehicle used in an ad fraud scheme. The operation, named […]
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