February 12, 2021
Reading Time: 2 minutes Valentine’s Day is one of the most significant holidays after Black Friday and Christmas. According to Statista, Valentine’s Day sales […]
This tool is used primarily for crediting ad impressions and/or ad clicks with corresponding app-install and post-install events. Attribution tools, also called Mobile Measurement Partners (MMP), can also be used to measure users’ activities in apps and the effectiveness of marketing campaigns.