This tool is used primarily for crediting ad impressions and/or ad clicks with corresponding app-install and post-install events. Attribution tools, also called Mobile Measurement Partners (MMP), can also be used to measure users’ activities in apps and the effectiveness of marketing campaigns.
Reading Time: 4minutes Today, there are 12-24 million e-commerce stores worldwide. However, only 650,000 of these stores have merchandise worth more than US$1,000 per year. The intense competition in the […]